Days after Ola announced the acquisition of Ridlr, the cab aggregator is now said to be in talks to acquire foodtech startup FreshMenu and another similar startup.
In a report, Livemint quoted people familiar with the development as stating that no deal has been been finalised yet. However, a separate food entity under Ola might be a possibility.
With its cab hailing business, food delivery business Foodpanda and payments vertical Ola Money, sources added, CEO Bhavish Aggarwal is considering ways to have independent assets that can together increase Ola’s valuation.
However, it is to be noted that Ola’s arch rival Uber has been its major target in most of its actions, be it international expansion or acquisitions. Ola recently entered cab hailing market in Sydney, where Uber is said to be a major player, and Ola’s Foodpanda acquisition came closely on the heels of the launch of UberEATS.
An email query sent to Ola didn’t elicit a reply till the time of publication.
FreshMenu: Winning Foodtech Battle, One Step At A Time
Founded in 2014 by Rashmi Daga, FreshMenu, is a meal kit delivery service aimed at the busy urban individual who seek nutritious food, but may not have the time or inclination to prepare one.