Homegrown ecommerce company Flipkart is reportedly planning to launch a ‘one-stop’ mobile app. Users will now get a chance to order food, hail a cab, plan a vacation, or buy daily essentials.
As per a recent ET report, the company is in preliminary talks to partner with food, cab and travel aggregators for its ‘app-of-apps’. The company is planning to roll out the mobile app by the end of this year.
An email sent to Flipkart awaited a response at the time of publication.
The mobile app will boost customer loyalty and monetise huge volumes of customer data, thereby adding channels of revenue.
Prakash Sikaria, Senior Director of Monetisation and New Initiatives at Flipkart said, “The business is targeting a December launch and will follow a WeChat model, where the Flipkart app can be used to book a cab, order food or plan your travel.” He further added, “With the launch of loyalty points for all purchases on Flipkart, the Flipkart platform will act as a distribution channel for these services.”
The value-added services offered on its ‘app-of-apps’ will complement the company’s advertising business. Earlier this month it was reported that Flipkart Ads, the digital marketing division of ecommerce major is targeting to become a $100 Mn business by March 2018.