A Deep Dive On India’s Tech & Startup Economy
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Exclusive In-Depth Stories & Newsletters
Through a combination of articles, provocative insights, and exclusive analysis, stay informed about everything you need to shape your business decisions, both now and in the future.
Join NowMakers Academy
Makers Academy is the only product training platform for makers and teams that uses India's top 1% practitioners as instructors. Access over 75+ hours worth of exclusive content on product from 100+ leaders & experts.
Playbooks On Upcoming Trends
Twice a month, we take you on a deep dive into the people, companies and events
defining the Indian startup economy.
India’s Product Matrix
India’s Product Matrix
How do India’s top product startups ideate, build, test and iterate? This playbook explores through the lens of BYJU’s, Swiggy, BigBasket, Razorpay, Dunzo and ShareChat.
Farming 3.0: India’s Mission Agritech
Farming 3.0: India’s Mission Agritech
Once least favoured, agritech is today betted as one of the most resilient sectors. The pandemic has further pushed farmers to leverage technology offered by the startups in the space, thereby making the sector a hotspot of investments. Is India’s agritech on the brink of a permanent transformation or the newly-found success a passing cloud? This playbook explores!
India's Digital Lending Reset
India's Digital Lending Reset
India’s digital lending sector is currently in a reset mode as the contracting GDP, moratorium, & Covid-19 has forced companies to adopt digital, review credit models & more. This playbook takes a deep dive into the challenges and new pathways adopted by digital lending startups for survival and scale!
India's D2C Rush
India's D2C Rush
As more and more consumer brands go digital to reach customers faster and carve a unique identity, India’s direct-to-consumer (D2C) moment is well and truly here. With thousands of brands competing in the D2C space, will this be the future of India’s retail market?
Dissecting India’s Healthtech
Dissecting India’s Healthtech
India's healthtech startups were growing rapidly even before the pandemic, but Covid-19 has ushered in a new age. This series dives into the trends, startups business models emerging in the wake of Covid-19.
What You'll Learn?
- A nuanced analysis of new trends and the startups spearheading healthtech revolution in India
- An extensive review of the changes brought in by technology within India's healthcare system
- How technology is making India's healthcare future-ready
India's Digital Entertainment Hype
India's Digital Entertainment Hype
“With the rise of the internet, “attention” became the new currency! Covid19, however, has created a paradigm shift in the way we consume content and the way people socialize online. In this playbook, we delve into the new attention economy – new models, emerging players and trends in the world of social media, news apps, audio and video streaming, online games and more.”
What You'll Learn?
- How tech is solving the decades old problems of efficiency.
- Behind the new age technologies building the India's farms of the future.
- s building tech enough? Have a ringside view on what would really drive adoption.
India's Electric Future
India's Electric Future
India is electrifying its vehicles, but is it enough to reach 30% penetration by 2030? Deep dive into what really needs to be done to help India become a 'true' EV nation.
What You'll Learn?
- The current and future market size of the electric vehicle sector and the opportunities being created to cater this burgeoning market.
- The impact on climate as a result of electrification of automobiles and the other challenges behind India's ambitious EV mission.
- What India can learn from the US & China on EV adoption.
India's Edtech Moment
India's Edtech Moment
Technology is upending the traditional ways of teaching and learning. What does the future of education hold?
What You'll Learn?
- How tech is redefining 21st century education as the threats of automation and the gig economy loom large.
- A deep dive into the future of teaching and learning and how edtech is redefining it.
- Indepth analysis of some of the biggest trends and companies changing the education landscape in India.
Research Reports On Frontier Industries
DataLabs helps today’s leading entrepreneurs, investors and innovators make data-backed decisions using our
insightful charts and incisive research reports on India's rapidly evolving startup economy.
D2C Beauty And Personal Care Brands In India: Customer Perception Report, 2021
D2C Beauty And Personal Care Brands In India: Customer Perception Report, 2021
The beauty and personal care market is one of India’s fastest-growing segments, and the Covid-19 crisis has actually been an accelerant in many ways. The growth in this space has been driven by multiple factors such as a shift towards chemical-free and environment-friendly products, growing concerns over personal hygiene leading to high demand for wellness items and the rise of the direct-to-customer (D2C) model, resulting in agile and customised solutions.
The digital-first D2C companies have gained huge traction due to fast product access, safe online shopping and convenient doorstep delivery as the pandemic brought most offline businesses to a grinding halt. The reopening of physical retail has been painfully slow ever since, but ecommerce and digital-first D2C brands have continued to thrive for obvious reasons.
It is essential to understand customers’ perception of leading beauty and personal care brands in the D2C space and identify the critical stimuli behind purchasing decisions as these will catalyse the growth in this space. And that is exactly what we have done in our latest release — D2C Beauty & Personal Care In India: Customer Perception Report 2021.
Indian Tech Startup Funding Report H1 2021
Indian Tech Startup Funding Report H1 2021
We estimate the total capital inflow in Indian startups to be in the range of $19 Bn to $23 Bn range, estimated under usual and optimistic scenarios respectively. Similarly we estimate the deal count to be in the range of 1,152 to 1,212.
Fintech, enterprise tech and edtech startups are spearheading the 2021 bull run in Indian startup funding. The three sectors combined made 48% or 15 out of the total 31 mega funding deals ($100 Mn and above funding rounds) recorded in H1 2021. In addition to these three sectors, media & entertainment (fueled by gaming and social media), ecommerce (fueled by D2C consumer brands) and healthtech (fueled by the growing adoption of telemedicine and e pharmacy) are also gaining significant investor traction.
D2C Coffee Buyers In India: Customer Perception Report, 2021
D2C Coffee Buyers In India: Customer Perception Report, 2021
Although traditional players such as Nestlé, Hindustan Unilever, Tata Coffee and others offer instant coffee and currently dominate the Indian market, new-age D2C players like SLAY Coffee, Rage Coffee and Blue Tokai have also entered this space, aiming to enhance consumer experience through new flavours, blends and aromas and new modes of cultivation and processing. According to the Mordor intelligence report, the Indian coffee market is currently valued at $1.46 Bn and poised to touch $2.03 Bn by 2025.
It is essential to understand customers’ perception of leading coffee brands and identify the critical stimuli behind purchasing decisions, as these will catalyse growth in the D2C coffee segment. And that is exactly what we have done in our latest release — D2C Coffee Buyers In India: Customer Perception Report 2021.
Decoding India’s $100 Bn+ D2C Opportunity: Market Landscape And Trends Report, 2021
Decoding India’s $100 Bn+ D2C Opportunity: Market Landscape And Trends Report, 2021
More than 800 new-age brands from India bade farewell to middlemen in the past few years and took the direct-to-consumer (D2C) route. The D2C model has witnessed a massive uptick across the country as it enables brands to bypass the intermediaries to reach consumers faster and cater to them more efficiently.
The recent outbreak of the Covid-19 pandemic hit the traditional retail sector hard, making brands realise the importance of shifting towards a digital-first D2C model. The pandemic accelerated the growth of many major D2C brands, and those with their dedicated websites recorded an 88% rise in consumer demand in 2020 compared to the previous year.
Online Mattress Shoppers In India: Customer Perception Report 2021
Online Mattress Shoppers In India: Customer Perception Report 2021
The evolution and growth of hitherto unimpressive segments also add value to the D2C space, while new-age startups gain traction from product-savvy, quality-conscious consumers. The mattress market in India, primarily dominated by unbranded players with traditional offerings, has undergone a similar change over the past few years, witnessing a growth surge across the D2C brands developed by disruptors. As a result, major online mattress companies such as Wakefit (+7.2x), SleepyCat (+7.5x) and Sleepyhead (+53x) have seen a significant rise in their operational revenues over the last three financial years (FY18-FY20).
Like any other market, it is essential to understand customer perception towards current brands and identify the key stimuli behind purchase decisions to catalyse growth in the D2C mattress segment. And that is what we have done in our latest release — Online Mattress Shoppers In India: Customer Perception Report 2021.
Inside India’s $14 Bn+ Online Trading Sector – Trends & Landscape Report, 2021
Inside India’s $14 Bn+ Online Trading Sector – Trends & Landscape Report, 2021
The outbreak of the Covid-19 pandemic in 2020 disrupted several sectors, forcing companies to shift towards digitisation to stay operational and competitive. And the same holds for investment platforms. Investment tech platforms got a much-needed boost during Covid-19 due to the rise in digitisation and the stay-at-home mandate followed by the people.
Millennials preferred investing in capital markets at a steady clip as pay losses, economic woes and increased time at home forced them to look for new income streams during the pandemic. In fact, close to 6.3 Mn demat accounts were opened during April-September 2020, taking the total count to 44.5 Mn, according to the Securities and Exchange Board of India (SEBI). This triggered significant growth in the investment tech sector and captured the VC community’s interest.
Startup Deals
$150K+ worth of deals, discounts and free access to a hand-picked set of essential
products and services for entrepreneurs to start and accelerate your growth.
Get $50K Credits For Mixpanel Product Analytics
$ 50,000 Value
With Mixpanel, digital businesses innovate and grow faster by analyzing, measuring and improving their product experiences.
Mixpanel : Get $50K Credits For Mixpanel Product Analytics
Details:
Great customer experiences and innovation are driven by data.
Mixpanel helps anyone answer questions about user behavior in seconds, without analytics expertise. This enables product development teams to act faster to improve experiences, engage users and drive growth.
Eligible startups get $50,000 in credits towards the Mixpanel Growth plan. The credits will be valid for 1 year and cover costs for the plan as well as additional data fees.
T&C:
The Mixpanel Startup Program is available if you were founded less than 2 years ago, have raised no more than $5M in funding, and are not currently on any of Mixpanel's paid plans.
*This offering can be redeemed as per Mixpanel’s eligibility rules & discretion.
Upto 90% Off On HubSpot Software
$ 60,000 Value
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.
HubSpot For Startups : Upto 90% Off On HubSpot Software
Details:
1. A startup with under $2 Mn in funding | You are eligible for up to 90% off HubSpot software in your first year, 50% off in your second, and 25% off ongoing.
2. A startup who has raised over $2 Mn in named funding up to and including Series A | You are eligible for up to 50% off in your first year, and 25% off ongoing.
Education Resources & Tailored Training: Content, masterclasses, and 24/7 support to get your startup growing. From board deck templates to quick tips on customer acquisition, this content is made just for you. Plus, you’ll have access to world-class support from HubSpot experts and startup-friendly onboarding experience.
Professional Software, Startup Pricing: Access to HubSpot Growth Platform, a full suite of software for marketing, sales, and customer service, with a completely free CRM at its core at a startup-friendly price, to help you grow and scale better. The software grows as you do, so you have access to in-person product training, too.
Integrated Platform For Startups: Access to over 200 software integrations, many at startup-friendly pricing, as well as the opportunity to build integration on the HubSpot platform.
T&C:
1. The HSFS startup-friendly pricing is only applicable to net-new HubSpot Hubs or upgrades of existing Starter subscriptions to Basic, Professional, or Enterprise products; customers may not apply the startup program pricing to existing Basic, Professional, or Enterprise Hubs.
*This offering can be redeemed as per HubSpot For Startups’ eligibility rules & discretion.
Get Upto $50K In Segment Credits
$ 50,000 Value
Segment lets you collect and connect your analytics data to apps like Google Analytics, Amplitude, etc. without having to write integration code.
Segment Startup Program : Get Upto $50K In Segment Credits
Details:
Get up to $50K in Segment credits (enough to track 200,000 users for - free for up to two years!)
T&C:
You can avail the Segment’s Team Plan If You Are:
1. Early Stage (2-3 years old)
2. Raised less than $5M
*This offering can be redeemed as per Segment’s eligibility rules & discretion.
$45K Worth Of Payout Credits On RazorpayX
$ 45,000 Value
RazorpayX is a neobanking platform that helps businesses manage their finances efficiently and make timely payouts.
RazorpayX : $45K Worth Of Payout Credits On RazorpayX
Details:
1. RazorpayX is a neobanking platform that helps businesses manage their finances efficiently and make timely payouts using an intuitive dashboard or powerful APIs
2. In addition to standard banking features, RazorpayX’s Current Accounts come equipped with API Banking, Approvals Workflow, Enterprise-Grade Security & Support, and CRM-level Financial Insights to help you save time and money while you run the show
3. Start with RazorpayX today with zero setup cost and enjoy benefits up to $55,000 on Razorpay's suite of robust payment solutions
T&C:
*This offering can be redeemed as per RazorpayX’s eligibility rules & discretion.
Get 1 Year Of Amplitude For Free
$ 40,000 Value
Amplitude is a product intelligence platform that provides digital product tools that help teams run and grow their businesses.
Amplitude : Get 1 Year Of Amplitude For Free
Details:
1. Get enough data to help you in your product-market fit journey with access to 20 Mn events per month.
2. Get full access to Amplitude’s paid growth plan, with features including behavioural cohorts, predictive analytics, advanced collaboration, & more.
T&C:
1. Your company was launched less than 2 years ago
2. You’ve received less than $5 Mn in funding
3. You have fewer than 20 employees
4. You are not an existing Amplitude customer
5. You have never used Amplitude’s Startup Scholarship before
*This offering can be redeemed as per Amplitude’s eligibility rules & discretion.
$10K Credits On Razorpay Payment Gateway
$ 10,000 Value
Razorpay lets you accept payments from customers, automate payouts to vendors & borrow quick business loans.
Razorpay : $10K Credits On Razorpay Payment Gateway
Details:
1. Razorpay enables businesses like you to stay on top of your game with our complete range of out of the box solutions be it for accepting payments on the website, apps, SMS, or even automatically via subscription mandates
2. Razorpay is the only financial solution in India which provides advanced features like neo banking, capital lending, payroll management, and an AI-enabled RTO loss mitigator for its merchants
3. Start with Razorpay today with zero setup cost and enjoy benefits up to $55,000 on Razorpay's suite of robust payment solutions
T&C:
*This offering can be redeemed as per Razorpay’s eligibility rules & discretion.
Guides On Starting & Scaling Up
Learn through our comprehensive guides, how to validate your startup idea,
acquire your first customer, secure funding, and more.
Founders’ Guide To Building ESOPs
Founders’ Guide To Building ESOPs
ESOP (employee stock ownership plan) buybacks have gained immense popularity in India in recent years. But in spite of ESOPs gaining momentum in Indian private markets, several startups are still unsure about the concept of wealth sharing. Some do not understand how the ESOP ecosystem works while others fail to identify the right way of implementing an ESOP policy.
In this guide, we aim to take startup founders through every aspect of ESOPs, right from various clauses in the ESOP policy and ESOP scheme document to the ESOP process flow, success stories and much more.
The guide will act as the ultimate resource for formulating your ESOP policy and updating it at different stages.
What You'll Learn?
- How to draft an ESOP policy
- How to grant ESOPs at your startup
- How to evolve ESOP pool across stages
- How ESOP vesting works
- How taxation works
- ESOP templates and more
Decoding Term Sheets For Early Stage Startups
Decoding Term Sheets For Early Stage Startups
Investment term sheets always end up becoming a complex topic for early stage startups.
This guide will help founders get familiarised with the first document they receive from an investor as an offer to invest in the company which typically contains everything material in relation to the valuation, investment details, rights of the investor, restrictive covenants and exit commitments. The guide also talks about a new form of CCPS — “iSAFE”.
Reading this will help startups raising seed or Pre Series A funding prepare for what is coming inevitably and help navigate through the most commonly used terms, the process involved and typical investor asks!
What You'll Learn?
- Understanding how to structure terms to meet the interests of both startups and investors
- The crucial terms included in the early stage term sheets and their impact
- The process involved and typical investor asks
- Importance of various types of shares, capitalisation table & other key terms
- How “iSAFE” works
- Along with, term sheet templates & more
Building And Scaling Up A Digital Retail Brand
Building And Scaling Up A Digital Retail Brand
With the lockdown rules bringing down the shutters on many offline stores, retail brands have been forced to open or scale online stores to reach consumers. With footfall and retail visits expected to remain low for months, a permanent shift in consumer behaviour towards online buying is inevitable. Thus, it is time for retail brands to also embrace the D2C way of life and use online tools to go directly to the consumer!
This guide aims to help brands and offline retailers to build and scale up their digital or D2C brand seamlessly.
The guide will help you understand the various opportunities, options for brands, managing the supply chain, automation across business processes, optimising marketing to maximise reach and more.
What You'll Learn?
- Building your retail D2C online brand
- Using digital tools & analytics to accelerate your digital strategy
- How to go about digital payments
- Introduction to managing your logistics for digital customers
- Customer acquisition & marketing strategies to scale up
- Legal & compliance knowledge
Sessions
15+ Hours Of Insights & Learnings From India’s Top Product Leaders & Experts You Won’t Find Elsewhere!
ENGINEERING PRODUCT EXPERIMENTATION TO REACH 1 BN USERS
ENGINEERING PRODUCT EXPERIMENTATION TO REACH 1 BN USERS
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