A Deep Dive On India’s Tech & Startup Economy
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Exclusive In-Depth Stories & Newsletters

Through a combination of articles, provocative insights, and exclusive analysis, stay informed about everything you need to shape your business decisions, both now and in the future.
Join NowPlaybooks On Upcoming Trends
Twice a month, we take you on a deep dive into the people, companies and events
defining the Indian startup economy.

Farming 3.0: India’s Mission Agritech
Farming 3.0: India’s Mission Agritech
Once least favoured, agritech is today betted as one of the most resilient sectors. The pandemic has further pushed farmers to leverage technology offered by the startups in the space, thereby making the sector a hotspot of investments. Is India’s agritech on the brink of a permanent transformation or the newly-found success a passing cloud? This playbook explores!

India's Digital Lending Reset
India's Digital Lending Reset
India’s digital lending sector is currently in a reset mode as the contracting GDP, moratorium, & Covid-19 has forced companies to adopt digital, review credit models & more. This playbook takes a deep dive into the challenges and new pathways adopted by digital lending startups for survival and scale!

Dissecting India’s Healthtech
Dissecting India’s Healthtech
India's healthtech startups were growing rapidly even before the pandemic, but Covid-19 has ushered in a new age. This series dives into the trends, startups business models emerging in the wake of Covid-19.
What You'll Learn?
- A nuanced analysis of new trends and the startups spearheading healthtech revolution in India
- An extensive review of the changes brought in by technology within India's healthcare system
- How technology is making India's healthcare future-ready

India's Digital Entertainment Hype
India's Digital Entertainment Hype
“With the rise of the internet, “attention” became the new currency! Covid19, however, has created a paradigm shift in the way we consume content and the way people socialize online. In this playbook, we delve into the new attention economy – new models, emerging players and trends in the world of social media, news apps, audio and video streaming, online games and more.”
What You'll Learn?
- How tech is solving the decades old problems of efficiency.
- Behind the new age technologies building the India's farms of the future.
- s building tech enough? Have a ringside view on what would really drive adoption.

India's Electric Future
India's Electric Future
India is electrifying its vehicles, but is it enough to reach 30% penetration by 2030? Deep dive into what really needs to be done to help India become a 'true' EV nation.
What You'll Learn?
- The current and future market size of the electric vehicle sector and the opportunities being created to cater this burgeoning market.
- The impact on climate as a result of electrification of automobiles and the other challenges behind India's ambitious EV mission.
- What India can learn from the US & China on EV adoption.

India's Edtech Moment
India's Edtech Moment
Technology is upending the traditional ways of teaching and learning. What does the future of education hold?
What You'll Learn?
- How tech is redefining 21st century education as the threats of automation and the gig economy loom large.
- A deep dive into the future of teaching and learning and how edtech is redefining it.
- Indepth analysis of some of the biggest trends and companies changing the education landscape in India.
Research Reports On Frontier Industries
DataLabs helps today’s leading entrepreneurs, investors and innovators make data-backed decisions using our
insightful charts and incisive research reports on India's rapidly evolving startup economy.

India’s eHealth Market Opportunity Report, 2021
India’s eHealth Market Opportunity Report, 2021
With the Covid-19 outbreak in 2020, several sectors were disrupted and urged to shift towards digitisation to stay operational and competitive in the new environment. Among them, healthcare was one of the most impacted sectors. However, new-age technologies have dramatically transformed the sector and eHealth is growing at a fast clip. India’s healthcare industry had made significant progress in the last few years. But the pandemic has accelerated its growth as never before.
As Covid-induced lockdowns across the country mandated staying at home, people started shifting to online platforms for doctor consultations, diagnostics, and fitness and wellness solutions. Moreover, the government released its telemedicine guidelines in the early phase of lockdowns, thus triggering the growth of telemedicine startups in India. This also attracted the interest of the VC community and the eHealth sector in India took a quantum leap in terms of reach and excellence.

The Annual Indian Tech Startup Funding Report 2020
The Annual Indian Tech Startup Funding Report 2020
The Indian startup ecosystem has grown by leaps and bounds in the past decade. From a nascent ecosystem with a handful of tech-focussed ventures to 29K startups in 2014, the number has grown exponentially, touched 55K startups by the end of 2020.
The Inc42 Plus ‘The State Of Indian Startup Ecosystem Report 2020’ maps this journey and encapsulates the growth of the Indian startup ecosystem from the early days to its ongoing transition into maturity and beyond. The report analyses the performance of the ecosystem based on a number of indicators such as the capital invested in startups, the prominent investors, tech sectors and the geographic landscape, as well as a look at the financial performance of Indian unicorns and much more.

Inside India’s Startup Venture Debt Funding Boom, Report 2021
Inside India’s Startup Venture Debt Funding Boom, Report 2021
2x surge in total venture debt funding amount in Indian startups from $217 Mn (2019) to $427 Mn (2020). Indicating that venture debt became a popular option during the pandemic times. Also, 2020 is so far the best year for venture debt funding in India.
Venture Debt ecosystem usually erupts when the existing venture capital startup ecosystem has reached a certain level of maturity. With the venture capital inflow in the Indian startup ecosystem amounting $70 Bn across 5,985 deals we can conclude that the national startup ecosystem has reached a certain degree of maturity where startups would be keen on exploring alternative methods of fundraising.
Inside India’s Startup Venture Debt Funding Boom, Report 2021 provides a comprehensive study on the following— historical funding trends, average deal size, financial benchmarking of cash reserves and earning power of startups who have raised venture debt between 2015 to 2020.

The Annual Indian Tech Startup Funding Report 2020 (Mini)
The Annual Indian Tech Startup Funding Report 2020 (Mini)
The Indian startup ecosystem has grown by leaps and bounds in the past decade. From a nascent ecosystem with a handful of tech-focussed ventures to 29K startups in 2014, the number has grown exponentially and will touch 55K startups by the end of 2020.
The Inc42 Plus ‘The Annual Indian Tech Startup Funding Report 2020’ maps this journey and encapsulates the growth of the Indian startup ecosystem from the early days to its ongoing transition into maturity and beyond. The report analyses the performance of the ecosystem based on a number of indicators such as the capital invested in startups, the prominent investors, tech sectors and the geographic landscape, as well as a look at the financial performance of Indian unicorns and much more.

India’s Agritech Market Landscape Report, 2021
India’s Agritech Market Landscape Report, 2021
Covid-19 has been a terrible human tragedy, but acted as a catalyst for rapid social change. Trends that grew steadily over two decades, including e-commerce, WFH, and food delivery, suddenly surged into ubiquity as lockdowns commenced across the globe. The situation in India has been similar, albeit further complicated by poverty and weak public health systems.
India’s lockdown had the unintended consequence of accelerating the country’s up-and-coming agritech ecosystem. In the last four years, agritech startups in India witnessed unprecedented growth alongside rising interest from the VC investor community. Leveraging 4G connectivity and rising smartphone penetration, agritech entrepreneurs built farmer platforms, B2B agri marketplaces, rural fintech businesses, and farm-to-consumer (F2C) brands. But this dynamic ecosystem represented only a small part of Indian agriculture and reached less than 20% of Indian farmers.

Lending Tech In India: The Rise Of Consumer Lending, Report 2020
Lending Tech In India: The Rise Of Consumer Lending, Report 2020
On an average 5.6 Mn credit cards are issued annually in India, growing at a compounded annual growth rate (2013-2019) of 24%. But that doesn’t tell the full story of the Indian lending market.
In recent years, consumer lending in India has witnessed a major upheaval with startups taking centre-stage thanks to innovative credit products and the advent of BNPL (Buy Now Pay Later) products for ecommerce. This has unlocked the buying potential of India’s new-to-credit consumers.
Our report provides a juxtaposition of the opportunity for B2B and B2C lending tech startups in India. Get a clear understanding of the overall lending tech market in India, understand demand mapping, the lending tech startup landscape, the state of NPAs in India’s leading digital lenders and more.
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Guides On Starting & Scaling Up
Learn through our comprehensive guides, how to validate your startup idea,
acquire your first customer, secure funding, and more.

Decoding Term Sheets For Early Stage Startups
Decoding Term Sheets For Early Stage Startups
Investment term sheets always end up becoming a complex topic for early stage startups.
This guide will help founders get familiarised with the first document they receive from an investor as an offer to invest in the company which typically contains everything material in relation to the valuation, investment details, rights of the investor, restrictive covenants and exit commitments. The guide also talks about a new form of CCPS — “iSAFE”.
Reading this will help startups raising seed or Pre Series A funding prepare for what is coming inevitably and help navigate through the most commonly used terms, the process involved and typical investor asks!
What You'll Learn?
- Understanding how to structure terms to meet the interests of both startups and investors
- The crucial terms included in the early stage term sheets and their impact
- The process involved and typical investor asks
- Importance of various types of shares, capitalisation table & other key terms
- How “iSAFE” works
- Along with, term sheet templates & more

Building And Scaling Up A Digital Retail Brand
Building And Scaling Up A Digital Retail Brand
With the lockdown rules bringing down the shutters on many offline stores, retail brands have been forced to open or scale online stores to reach consumers. With footfall and retail visits expected to remain low for months, a permanent shift in consumer behaviour towards online buying is inevitable. Thus, it is time for retail brands to also embrace the D2C way of life and use online tools to go directly to the consumer!
This guide aims to help brands and offline retailers to build and scale up their digital or D2C brand seamlessly.
The guide will help you understand the various opportunities, options for brands, managing the supply chain, automation across business processes, optimising marketing to maximise reach and more.
What You'll Learn?
- Building your retail D2C online brand
- Using digital tools & analytics to accelerate your digital strategy
- How to go about digital payments
- Introduction to managing your logistics for digital customers
- Customer acquisition & marketing strategies to scale up
- Legal & compliance knowledge

Building Your Core Team: Zero To Fifty
Building Your Core Team: Zero To Fifty
The guide focuses on helping startups build core teams, the dilemmas, the questions and everything in between. It will include talking points such as the importance of managers, culture, and the different styles of operating a company.
What You'll Learn?
- It will help you weigh in on the various leadership and operational styles
- The skillful application of feedback cycles, employer branding, ESOPs and more
- A deeper look at measuring the impact of various business decisions
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