Foodtech startup FreshMenu has opened its first front-facing kitchen at Bengaluru airport as it targets 2x revenue growth this fiscal year. As per reports, the first offline restaurant at Kempegowda International Airport is a 70-seater restaurant and all-day café set up in 30 days at an investment of $462K (INR 30 Lakhs).
The offline outlet comes as FreshMenu looks to double down on expanding its order base. With this, FreshMenu now has 35 cloud kitchens across Bengaluru, Mumbai and Delhi NCR and is looking to increase the count to 40-42 in the next 4 months.
Speaking to Inc42, Rashmi Daga, CEO of FreshMenu shed light on why the Bengaluru airport was chosen as the venue for the first offline outlet. Rashmi said, “Bengaluru is our first and largest city of operation. We used to get a lot of customer request to be present at the airport and that’s why the first experience store has come here. “
She also added that while this outlet is strategic for FreshMenu and while she believes thousands of travellers would connect with the brand here, however it is hard to comment on the revenue and breakeven plan here. She added that she would be able to comment on it by next month.
FreshMenu has a hub in nearby Jakkur, which will serve as the feeder for raw materials. The 24×7 restaurant will have 40 people on its rolls working in three shifts.
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Founded in 2014 by Rashmi Daga, FreshMenu, is a meal kit delivery service aimed at the busy urban individual who seek nutritious food, but may not have the time or inclination to prepare one. The Bengaluru based foodtech startup raised about $16.5 Mn (INR 110 Cr.) in a funding round led by Zodius Capital and existing investor Lightspeed Venture Partners in January 2016. Prior to that, in 2015, it had raised $5 Mn in Series A funding from Lightspeed.