Industry leaders consider electric cars to be a promising option for the Indian audience
At a fundamental level, electric cars offer a dramatically lower operating cost
According to a Niti Aayog report, India needs a minimum of 10 GWh of cells by 2022
India’s focus on next-gen mobility has definitely taken on legs under the current government, but the ‘National Electric Mobility Mission Plan (NEMMP) 2020’ was actually unveiled in 2013 under the previous Congress-led government. That puts into perspective the concerted efforts across the aisle for green mobility and electric cars. Since then the country has been willing to adopt a 360-degree approach in order to turn into an EV nation.
In December 2019, in the Climate Risk Index 2020 released by the environment think tank, Germanwatch, India’s rank has worsened from the 14th spot in 2017 to 5th in 2018 in the global vulnerability ladder. This makes it all the more reason for India to make electric cars and vehicles a priority in the fight against the reliance on fossil fuels.
While the initial push was seen towards making two-wheelers and three-wheelers electric, the bigger need is for electric public transportation and cars. Despite the existing challenges and ambiguity inherent in the sector, major auto manufacturers are now looking at this widely untapped sector with hope.
So What Is An Electric Car?
For the uninitiated, an electric car is just a car propelled by one or more electric motors using energy stored in rechargeable batteries, instead of burning petrol or diesel internally and exhausting fumes. There are broadly three kinds of electric cars at present:
- Solar-powered electric cars and vehicles
- Hybrid electric cars powered by a mix of internal combustion and batteries
- Electric cars with on-board battery packs also known as battery electric vehicle (BEV)
More often than not, electric cars in the context of mobility and environmental conservation refer to battery electric vehicles, but may also refer to plug-in hybrid electric vehicles (PHEV)
In the Indian context, automobile manufacturers have announced electric four-wheelers such as Hyundai Kona Electric, Mahindra e-Verito, Mahindra e2o, Porsche Taycan, Tata Tigor EV 2019, MG ZS. But many more will be needed if India is to take meaningful steps towards becoming an EV-first nation.
With enthusiasm rising around the chances of Elon Musk’s Tesla launching in India in 2020, many local and global auto manufacturers have started testing the waters in the Indian market for electric cars.
Will Electric Cars Gain Popularity In India?
In the last few years, trends suggest a rise in interest among the common masses for electric cars in comparison to electric two-wheelers and ICE or petrol/diesel cars, as seen on Google Trends.
Industry leaders consider electric cars to be a promising option for Indian audience for many reasons.
Akhil Aryan, CEO and cofounder ION Energy believes that timely adoption coupled with the electrification of the existing vehicles and growth of charging infrastructure will create a shift, the impact of which will be felt in metropolitan cities especially given that pollution has reached catastrophic levels.
Further, Zoomcar founder Greg Moran added that with the median age of Indians being 27 years, the younger generation is driven for innovation, sustainability and environmental conservation. At the same time, by manufacturing vehicles, components and batteries together, various established conglomerates and startups are ensuring indigenous availability of products.
What Are The Advantages Of Electric Cars Over Fuel Cars?
At a fundamental level, electric cars offer a dramatically lower operating cost compared to conventional internal combustion engines. On average, electric vehicles are 75-80% cheaper from fuel and maintenance perspective, which is an important consideration for many consumers who have high usage. This reality holds true across form factors because it’s materially cheaper to charge a battery compared to refuelling a conventional liquid fuel tank.
Moreover, EVs have 75-80% fewer moving components and this ultimately translates to a much lower maintenance bill. Over and above the robust operating cost angle, EVs also possess an inherent advantage when it comes to performance and driveability.
What Are The Challenges In Consumer Adoption Of Electric Cars?
Breaking away the old norms and establishing a new consumer behaviour is always a challenge. It is common to find users anxious about the speed and range of EVs. Thus, a lot of sensitisation and education is needed, in order to bust several myths and promote EVs within the Indian market, Zoomcar’s Moran told Inc42.
Apart from this, there are a number of challenges in the adoption of electric vehicle cars in India in the near future. These include:
- Charging infrastructure
- Battery performance
- Supply-demand gap
- Creating the closed-loop
Lack of battery cell manufacturing
There is a complete absence of primary battery cell manufacturing in India which poses the risk of increasing our trade deficit. At the moment, most manufacturers rely on batteries imported from Japan, China, Korea and Europe. Hence, the Indian market needs encouragement for indigenous technologies that are suited for India from both strategic and economic standpoint, such as aluminium fuel cells.
Building charging infrastructure
The big challenge is of course charging infrastructure which will need to be combined with existing refuelling stations and at alternative locations closer to homes. According to Aryan, improving battery swapping stations will eliminate wait time for charging, make better use of land, reduce the size of batteries in vehicles and will give an increased available range.
Further, the country’s charging infrastructure will need to be standardized. EV charging station vendors are perplexed at the moment, regarding the standard that should be adopted for fast charging. While the existing norms require charging stations to install Europe’s CCS and Japanese CHAdeMO charging platforms, setting up both will significantly increase the capital cost.
ION’s Aryan pointed out that given current electricity prices, home charging may also be an issue if the generation is from thermal power plants run on coal. A shift in the electricity generation landscape as a whole is what is required to facilitate the growth of electric cars. “Also, the maintenance and repair options are limited, considering that Indian consumers prefer mass brands with country-wide service network,” according to Akshay Singhal, founder of Log 9 Materials.
Increasing battery performance
Given the fact that electric charging infrastructure will take considerable time to be replicated and the ubiquity of fuelling infrastructure in India, it is essential that batteries become far more durable to better compete with the internal combustion engine vehicles. At present, the Hyundai Kona electric has the highest range of 452 km on a single charge among electric cars available in India, which could change in the years to come.
Bridging the supply-demand gap
Another major challenge preventing larger-scale adoption of EVs today is the fact that the range is quite limited, thereby constraining the use-cases for electric vehicles. Again, this is largely solved through scale since it becomes a game of more supply that accommodates for larger, more cost-effective batteries that provide a better overall range. Once this performance reality sets in, there will be no turning back from electric vehicles, added Moran.
Creating the closed-loop mobility ecosystem
Along with charging infrastructure, the establishment of a robust supply chain will also be needed for automakers to make the shift feasible at their end. Further, recycling stations for batteries will need to recover the metals from batteries used in electrification to create the closed-loop required for the shift to electric cars to be an environmentally-sound decision, even after electric vehicles have aged.
Will Grid Capacity Be An Issue?
According to a Niti Aayog report, India needs a minimum of 10 GWh of cells by 2022, which would need to be expanded to about 50 GWh by 2025. As Log 9 Material’s Singhal explained, we are only able to add 20 GW every year to our grid for all of our other increasing energy needs. “Asking for 10GW additional capacity only for EVs is a huge ask,” he said.
ION Energy’s Aryan further emphasised about the need to increase adoption of solar power. “India is on track to become one of the largest solar and energy storage markets by 2025. This will reduce dependency on coal but India still buys a lot of coal. A combination of solar-powered grid solutions that are organised with a general improvement in grid resilience will ensure adequate charging infrastructure for EV’s being a green option,” he told us.
How Can The Government Promote Electric Cars Further?
The Indian government is gunning for its goal of making 30% of Indian vehicles electric by 2030. The steps taken in 2019 to promote electric vehicles in the country include:
- Special policy measures such as slashing GST on EVs to 5% versus 28% for combustion engines
- INR 1.5 lakh tax exemption on loans to buy electric vehicles
- INR 10K Cr allocated to FAME II to push electric mobility through standardisation
- Union cabinet has proposed customs duty exemption on certain EV parts including electric drive assembly, onboard charger, e-compressor and a charging gun to cut down costs
- To localise the value chain, cabinet outlayed a five-year phased manufacturing programme (PMP) until 2024
- Nearly a dozen states either issued or proposed electric vehicle policies till date, with Delhi being the latest one.
“We will soon be pushing for setting up of bigger factories for battery manufacturing. We are open to listening to new ideas and pushing them, so I encourage all founders to push the envelope,” Amitabh Kant, CEO, Niti Aayog, said recently.
Further, the industry leaders Inc42 spoke to highlighted more measures that are needed:
- More incentives, tax cuts or rebates for every stakeholder in the mix, including the manufacturers and consumers
- Facilitating access to capital both for R&D as well as manufacturing
- Promotion of indigenous technology and capacity
- Creating infrastructure supporting shared mobility
- Offering a permit distribution for shared micromobility services as against a tendering system to open up the market
- Promoting mobility-as-a-service using EVs
- Phasing out ICE vehicles. For OEMs, 60% of new vehicles sold after April 1, 2025 should be zero-emission vehicles. This could be applied in a gradual way leading to 60% by 2025.
- Access to vehicular loans for EVs to the end-user at interest rates at par with normal vehicles even for new brands.
“Subsidizing manufacturing for every aspect of an electric drivetrain will certainly improve the odds. Better researched go-to-market strategies by companies will ensure that they can manage their rollouts in an amplified manner,” explained Aryan.
How Auto Manufacturers Can Help Bridge Gaps?
There are 5 key areas that auto manufacturers are looking at when it comes to improving the state of the ecosystem. Together these are expected to give a big boost to the ecosystem.
High Cost Of Manufacturing
This is definitely a key challenge that the manufacturers must address. This directly impacts the purchasing power of consumers, even though new-age models of shared mobility help users offset a lot of this cost.
“As the demand picks up and manufacturers commission tech advancements to bring down the cost of manufacturing, EVs will achieve mainstream adoption. Startups may further this cause by addressing the tech challenges and reducing the cost of manufacturing, either the complete vehicles or some of its key components, especially the battery,” Moran said.
Maintaining Quality Standards
The Indian consumer is on par with global consumers in terms of quality expectations and no longer accepts substandard products. With the premium segment having access to both local and global electric car manufacturers, local manufacturers are required to build high-quality electric car models at par with global incumbents.
Increasing Domestic Manufacturing
According to CleanTechnica, India imported $1.23 Bn worth of lithium-ion batteries in 2018-19, six times higher than in 2014-15, highlights ION Energy’s Aryan. These imports were made from China, Taiwan and South Korea. Setting up a cell manufacturing facility, even if the raw materials are imported, will help bring reduction in import value by up to 30% and reduce India’s dependence on other countries. If cells are produced locally, the entire battery pack could also be produced in India.
Reduce The Total Cost Of Ownership
The government needs to introduce incentives separately for consumers to ease the purchase and increase awareness about existing tax benefits and easy financing options. Further, as ION Energy’s Aryan explained with lithium-ion batteries accounting for up to ~45% of EVs and a large portion of grid-connected solar installations, companies need to assess and reduce the total cost of ownership by finding smarter methods of extending battery life.
This includes mobility companies such as Ola and Uber that are incorporating EVs into their fleet, automotive OEMs designing EVs, battery-pack makers, operators, and owners of energy storage systems, financiers and insurance providers of energy storage assets.
Leveraging Tech To Reduce Range Anxiety
With various factors affecting range, performance and battery life such as chemistry, cell design, mechanical design, thermal management, traffic, terrain, weather, and more, there’s a need for intelligent tools and platforms that can leverage battery data, analytics, and machine learning algorithms to analyse and share accurate real-time updates and eliminate range anxiety.
How Long Will The Switch To Electric Cars Take?
According to media reports, currently EV market penetration is only 1% of the total vehicle sales in India, and of that, 95% of sales are electric two-wheelers. While only 1,500 electric cars were sold for personal use between April and December 2019, electric two-wheeler sales under FAME crashed by 94% in the first six months of FY20.
“79% of all vehicles sold in India during 2018 were scooters. Once people see that the shift to 2 wheelers is not only silent and economic, this will create an impetus for the shift for cars. 2 wheelers occupy also lesser space and are small financial commitments in the beginning than cars and hence the shift will start here as India is a price-sensitive market,” said Aryan.
With the market being so volatile and lacking a sustainable demand, it is imperative to assess the time period India will take in switching to electric cars. But industry leaders are optimistic and believe that the shift will happen very soon owing to reasons such as the number of industry incumbents and startups making rapid and significant advancements in the EV segment, the growing demand and user interest and institutional interest. “We would like to believe that mass adoption will not take more than 5 years,” said Singhal.