Over the past few months, many of us have found ourselves with slightly more time at our hand than before. The lockdown has brought out the children in many of us, as adults dusted off their hobbies and got back to their original interests and passions. Along the way, some even realised that these days it’s far easier to think about making a living by following your passion.
The digital world has transformed the hobbyist market into something more driven, what many are calling the passion economy. Here expertise, interests and hobbies are being thrown under the spotlight, helping create a wave of passionate self-made entrepreneurs in a range of subjects. This passion economy stretches from experts conducting online fitness or dance classes to curated newsletters to podcasts and vlogging collabs to content pieces such as videos or expert articles.
With the emergence of the passion economy has come a new wave of growth for platforms such as Substack, Patreon, OnlyFans, Masterclass, MasterSchool, Medium, upGrad, Unacademy as well as mainstream options like Twitch for gamers, Spotify for podcasters and YouTube and Vimeo for creators who want the largest reach.