Infibeam Incorporation has announced that it will be developing ‘Fortune Online’, an exclusive B2C ecommerce platform for Gujarat-based corporate giant Adani Wilmar. The initiative will enable the customers to select and purchase Fortune brand products online, by using the home delivery application, mentions a report by an English daily.
As part of the agreement, both the firms, “will develop, integrate, implement and maintain an online ecommerce and mobile platform with integrated logistics framework for on-demand customer purchase of Adani Wilmar products.”
Adani Wilmar: A Brief Overview
Adani Wilmar Limited (AWL) is a joint venture incorporated in January 1999 between Adani Group, with businesses in key industry verticals such as resources, logistics, and energy. The group was created with a vision of ‘Nation Building’ by developing assets of national economic significance.
Wilmar International Limited, the Singapore, Asia’s leading Agri-business group has over 450 manufacturing plants and an extensive distribution network covering China, India, Indonesia and some 50 other countries.
Starting with Gujarat, AWL today owns refineries in 17 strategic locations across India, has eight crushing units and 18 toll packing units.
As mentioned on the company website, AWL has the largest distribution network among all branded edible oil players in India, with more than 96 stock points, 5000 distributors and 10% retail penetration which spans across approx. one million outlets all over India.