Wooplr was founded in 2013 by Praveen Rajaretnam, Arjun Zacharia, Soumen Sarkar, and Ankit Sabharwal. The startup connects people with local businesses, based on interests, location, and social circles. It also provides businesses a credible online presence, and enables them to reach out to new customers through word-of-mouth marketing via its platform.
Commenting on the investment, Hari Krishnan, Fund Manager, Astarc Ventures said, “Mere catalogue-based ecommerce is passé. Wooplr team has robust tech capabilities and an amazing sense of picking today’s fashion trends. More importantly, it is executing the path of content-community-commerce very well.”
Wooplr focusses on new fashions and depends on its own fashion-forward women customers partly, to do the marketing for them. This is done by women showcasing the products they buy, writing about them, and displaying their own pictures in those outfits.
As per an official statement, Wooplr claims to currently engage 3 Mn women users on its platform and plans to reach 100 Mn women users in India by 2020. The company aims to hit $100 Mn in GMV by 2018.