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Bangalore-based fashion discovery app, Wooplr, has raised an undisclosed amount of funding from co-founders of InMobi, Naveen Tewari, Abhay Singhal & Amit Gupta and Piyush Shah, Chief Product Officer at InMobi. Besides, Raghunandan G, co-founder of TaxiForSure and ex-Puma India CEO Rajiv Mehta have also invested in this round, and will be joining Wooplr as Advisors to the board.

Wooplr was founded in 2011 2013 by four ex-McAfee employees Praveen Rajaretnam, Arjun Zacharia, Soumen Sarkar and Ankit Sabharwal.

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The startup connects people with local businesses, based on interests, location and social circles. And on the other side, it also provides businesses a credible online presence, and provide them with a platform to reach out to new customers through word of mouth marketing.

Wooplr focuses on new fashions and depends on its own fashion-forward women customers partly to do the marketing for them. This is done by women showcasing products they buy, writing about them, and displaying their own pictures in those clothes.

Arjun Zacharia, co-founder at Wooplr, said, “We already have 2 Mn women on the platform, 20,000 transactions a month, and the average bill size is INR 1,200, almost double that of horizontal ecommerce players. Together as a team, we will continue our growth trajectory and hit $100 Mn GMV by 2018.”

In February, 2015, Wooplr had raised $5 Mn from Helion Ventures to expand its team and presence. Prior to that, it raised over INR 93 lakh from MakeMyTrip CEO Deep Kalra and a few others in September, 2014.


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