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Bangalore Based Wooplr Raises $5 Mn From Helion Ventures

Bangalore Based Wooplr Raises $5 Mn From Helion Ventures

Bangalore-based hyper-local discovery platform Wooplr has raised over $5 Mn in a round led by venture capital firm Helion Ventures. The funds will be used to expand its team and presence.

Wooplr was founded in 2011 by four ex-McAfee employees Praveen Rajaretnam, Arjun Zacharia, Soumen Sarkar and Ankit Sabharwal.  

It is a platform which connects people with local businesses based on interests, location and social circles. And on the other side it provides businesses a credible online presence and provide them with a platform to reach out to new customers through word of mouth marketing.

As per the company, Wooplr has over 1 lakh users and over 14,000 shops listed on its website. Going forward, it plans to increase the count to 100,000 in the coming year.

“Currently all shopping is catalog-driven. We’re making it location, need, and interest-driven,” said CEO Arjun Zacharia.

The startup had raised over INR 93 lakh from MakeMyTrip CEO Deep Kalra and a few others in September last year.

Related: Now Explore Offline Fashion Stores Near You With Zakoopi

A few of the Helion’s recent investments include Livspace, Simplilearn among others.

Author

Team Inc42

Inc42 Staff

Inc42 is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem. Starting 5 years ago, Inc42 has now become the gateway to the Indian startup ecosystem, having published more than 20,000 stories and touching the lives of more than 20 Million people in India every month.

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