Wooplr was founded in 2011 by four ex-McAfee employees Praveen Rajaretnam, Arjun Zacharia, Soumen Sarkar and Ankit Sabharwal.
It is a platform which connects people with local businesses based on interests, location and social circles. And on the other side it provides businesses a credible online presence and provide them with a platform to reach out to new customers through word of mouth marketing.
As per the company, Wooplr has over 1 lakh users and over 14,000 shops listed on its website. Going forward, it plans to increase the count to 100,000 in the coming year.
“Currently all shopping is catalog-driven. We’re making it location, need, and interest-driven,” said CEO Arjun Zacharia.
The startup had raised over INR 93 lakh from MakeMyTrip CEO Deep Kalra and a few others in September last year.
A few of the Helion’s recent investments include Livspace, Simplilearn among others.