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Bangalore-based hyper-local discovery platform Wooplr has raised over $5 Mn in a round led by venture capital firm Helion Ventures. The funds will be used to expand its team and presence.

Wooplr was founded in 2011 by four ex-McAfee employees Praveen Rajaretnam, Arjun Zacharia, Soumen Sarkar and Ankit Sabharwal.  

It is a platform which connects people with local businesses based on interests, location and social circles. And on the other side it provides businesses a credible online presence and provide them with a platform to reach out to new customers through word of mouth marketing.

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As per the company, Wooplr has over 1 lakh users and over 14,000 shops listed on its website. Going forward, it plans to increase the count to 100,000 in the coming year.

“Currently all shopping is catalog-driven. We’re making it location, need, and interest-driven,” said CEO Arjun Zacharia.

The startup had raised over INR 93 lakh from MakeMyTrip CEO Deep Kalra and a few others in September last year.

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A few of the Helion’s recent investments include Livspace, Simplilearn among others.

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