Dear Smartphone User,
“I’m a huge believer in the opportunity in India,” — Apple CEO Tim Cook, February 2020.
When Apple first announced the plans of opening an online store in India, the threat of the pandemic was only on the horizon. Now after seven months of trudging through the worst phase for businesses in India’s history, Apple is ready to execute its plans. The Apple online store is up and running in India, right in time for Diwali and the festive season which usually lasts till the end of the year.
Though it was obviously possible to buy Apple products in India before, this was through Apple-authorised resellers or marketplaces like Amazon and Flipkart. The Apple Store fills the gap of bringing that quintessential Apple experience even in the purchase journey.