Wait Is Over! Apple’s Online Store Goes Live In India

Wait Is Over! Apple’s Online Store Goes Live In India

SUMMARY

Online stores offer direct customer support, trade-in, student discounts, and financing options

The store offers a full range of Apple products and customer care support in both English and Hindi

The development comes as Apple is going all out in manufacturing iPhones worth $40 Bn in India

Global tech giant Apple, on Wednesday (September 23), launched its online store in India, offering a full range of its products and support directly to the customers across India. 

Last week, while announcing the date for the launch of the online store, the company had assured that it would offer the same “premium experience” online as it does in its brick-and-mortar stores. 

The online store has Apple Specialists, who can help customers with a range of product-related queries —  from custom-configuring any Mac to setting up new devices. The customers can get advice, receive guidance and learn about new products directly from Apple in Hindi and English.

The platform also offers a range of affordable services/products through its financing options and trade-in programme. Students can shop for a Mac or iPad with special pricing and receive discounts on accessories and AppleCare+ as well.

The company has also rolled out a contactless delivery option to minimise exposure to the Covid-19 pandemic. Orders that do not require a signature will be left at the customer’s door, and those that do will need only a verbal confirmation from a safe distance instead of a written signature.

The development comes as Apple is going all out in manufacturing iPhones worth $40 Bn in India with the help of its contract manufacturers Foxconn and Wistron. The company is also planning to hire 10,000 employees and invest INR 2,900 Cr in the new plant. The manufacturing facility is expected to be fully operational by October this year.

The initiative has been taken under the Indian government’s production-linked incentives (PLI) scheme, which has incentivised local handset manufacturing and exports. It has a corpus of INR 40K Cr and provides an incentive of 4-6% on incremental sales (over the base year) of goods manufactured in India.

As of October 2019, Apple sold iPhones worth $1.5 Bn in India, of which less than a third are locally manufactured. Meanwhile, it is a top investor in the manufacturing sector in China and produced merchandise valued at $220 Bn in China in the financial year 2018-19.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Wait Is Over! Apple’s Online Store Goes Live In India-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Wait Is Over! Apple’s Online Store Goes Live In India-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Wait Is Over! Apple’s Online Store Goes Live In India-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Wait Is Over! Apple’s Online Store Goes Live In India-Inc42 Media
Wait Is Over! Apple’s Online Store Goes Live In India-Inc42 Media
You’re in Good company