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[The Outline By Inc42 Plus] How To Win In Bharat — It’s All About Product

[The Outline By Inc42 Plus] How To Win In Bharat — It’s All About Product

Startups wants to woo the next billion users and their biggest question is will Bharat pay?

Makers Academy

This article is a brief takeaway from The Product Summit 2020 by Inc42 – India's largest product conference. Check out TPS2020 here or watch all the sessions here.

Makers Academy

This article is a brief takeaway from The Product Summit 2020 by Inc42 – India's largest product conference. Check out TPS2020 here or watch all the sessions here.

As you know, The Outline is our members-only newsletter and we only send out free versions on special occasions. Well, today is one of those days for us — it’s the launch day of our very first virtual event, The Product Summit, where we are bringing together 3,000 product leaders and enthusiasts to talk about the art of building high growth products for India. Hope you are all set with your event pass because we can’t wait to meet our readers. If you haven’t registered yet, GRAB YOUR PASS HERE.


Dear Reader,

Have you ever wondered who these next billion users are that everyone keeps talking about? Is it the first-time internet user like my grandmother living in the massive metropolis that is Mumbai or is it a teenager in coastal Gujarat who has just received his first smartphone?

Some research firms define the next billion users as the Indians whose household income is between INR 1.6 Lakh to INR 5.6 Lakh. By that metric, most entry level educated workers in metros will also fall in the bracket of the next billion users. If we define them by city of residence, Zoho’s Sridhar Vembu, who is primarily working from his native village in Tamil Nadu these days and many other workers in India’s booming tech industry, may not be counted.

Makers Academy

This article is a brief takeaway from The Product Summit 2020 by Inc42, India's largest product conference, supported by Amplitude, Dell, DigitalOcean & more. Watch all the sessions here.

Makers Academy

This article is a brief takeaway from The Product Summit 2020 by Inc42, India's largest product conference, supported by Amplitude, Dell, DigitalOcean & more. Watch all the sessions here.