“Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” – Anita Roddick
Nothing could be truer for the women entrepreneurs of today who are chartering unknown territories unabashedly and fearlessly. Be it in ecommerce, education, investing, travel, fashion, retail, fitness, hiring, and anything and everything under the sun, they are proceeding with gumption and unbridled enthusiasm to change the world around them, make a difference with their ideas, seek solutions that have never been sought, fight diseases and social norms, run successful ventures and generate employment for many, and give rise to new sustainable ecosystems.
Each of them is scripting her own success story in today’s new age world. On Women’s Entrepreneurship Day, we bring to you the journeys of some of these dynamic Indian women, who have set benchmarks in their chosen fields.
Maya Angelou has said, “I love to see a young girl go out and grab the world by the lapels. Life’s a bitch. You’ve got to go out and kick ass.”
Hats off to all of these women entrepreneurs!
Arpita Ganesh or more popularly known as the ‘Indian Bra Lady’, found her calling in a unique vocation – creating a lingerie brand that will help women find their right size, fits and styles, all at affordable prices. After experiencing a bra-fitting session in New York, Arpita was ready to leave her 10 years long career in advertising to make a dent in the Indian lingerie market. She founded Buttercups in 2008, India’s first high-end lingerie brand that retailed international labels and provided personalised sizing, to fitting, to consultations based on one’s requirements.
The startup has provided fitting sessions to more than 3000 women, and was crowd funded in its early stages. This year, in June, it raised angel funding from Kanwaljit Singh, Angie Mahtaney and others. Buttercups is proof that anything done with passion, however challenging it may be, will find takers.
Two years ago, Rashi Menda would look into her closet with an assorted collection of unopened, unworn shopping bags sitting on the floor – and still find herself saying, ‘I have nothing to wear!’ Just like Rashi, millions of Indian women stock their closets with stuff worth over one billion dollars every year and still have nothing to wear. Wanting to change that, Rashi went ahead and launched Zapyle, an Instagram like fashion marketplace to discover, sell and buy pre-owned fashion attire.