In another update to its product portfolio, digital payments giant Paytm has added a host of new features to Inbox, its in-app messaging service that allows users to chat with friends and family and send and request money at the same time. Users will now be able to access in-app content across categories such as Live TV, News, Cricket, Entertainment Videos, and Games on the go, for free.
After a positive response on beta testing, Paytm is now rolling out the full-stack service under Paytm Inbox on its app. For this, it has partnered with several content providers to ensure the best of infotainment is delivered to users directly in their Paytm Inbox.
Commenting on the development, Deepak Abbot, senior vice-president, Paytm said, “We will now be offering various kinds of content from News to Live TV to Entertainment Videos and Games to further strengthen our relationship with customers. Paytm has fast emerged as a super-app for India and we will continue to add more offerings to our portfolio, giving our customers one more reason to use Paytm every day.”
At present, the company claims to have more than 120 Mn monthly active users and expects strong growth after the addition of these new features.
It also expects a surge in the number of sessions per users and increased time spent on the app with Paytm Inbox. The company will also focus on regional content, which will further help strengthen its adoption in small cities and towns.