Although homegrown Internet giants Flipkart and Ola are doubling down on their efforts to weed out foreign competition through their lobby group Indiatech, ecommerce mammoth Amazon is not one to cower. In fact, the Jeff Bezos-led company seems to be on a roll recently. After bringing its smart, wireless speaker Echo to India last month, Amazon is back, this time with its audiobook and entertainment service, Audible.
Slated for a launch early next year, the service will allow users to listen to their favourite books on the go. According to some sources, the platform is undergoing beta testing to make it more suitable for India, customers.
While Amazon has not yet confirmed the development, a spokesperson from the company stated, “We are always looking to continue to develop our offerings on behalf of our global membership base. As in the past, we don’t talk about new products and services until they are available, but please stay tuned!”
As part of the beta testing phase, the ecommerce company currently piloting Audible internally among its employees. It will reportedly take Amazon another three to four months before it can officially rollout the audiobook and entertainment service in India.
To bolster the service, the company is currently expanding its repository of audiobooks, including classics as well as best sellers, sources revealed.
Amazon Leveraging Audible To Attract Book Lovers
Established in 1995, Audible originally operated as a seller and producer of spoken audio entertainment, information and educational programming on the Internet. It also specialised in selling audiobooks, TV and radio programmes as well as audio versions of magazines and newspapers.