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Looking at the massive market size and trends in Indian online grocery segment, Amazon, has launched its grocery delivery app in India by the name Amazon Now. The app will allow users to order everyday essentials.

The new service will offer delivery within two hours and one can even opt for scheduled delivery. Customers can place orders anytime between 10 AM to 10 PM.

The service is currently available only on Android platform in 70+ pincodes in Bangalore. Amazon will probably expand the service in other cities as well over a course of time.

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Amazon has tied up with retail chains like Big Bazaar, Reliance Fresh, Godrej Nature’s Basket, BPCL In & Out, Food World, and Good Food. It will deliver goods from categories like grocery, specialty foods, health & personal care, beauty, home & kitchen and baby items from nearby stores.

For its initial offer the company is even offering 20% cashback on all orders above INR 250, with a ceiling limit of up to INR 100 per order.

There have been many other ecommerce players that have been testing waters in the grocery space. Flipkart launched its grocery app by the name Flipkart Nearby. The app has recorded 100K downloads till date. Also, Ola too entered the grocery space with its Ola store.

Amazon offers similar service in the US through Amazon Prime. In India, there is no Amazon Prime, thus the service is referred to as Amazon Now.


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