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Shanthi S

Shanthi S

Inc42 Staff

Shanthi has 13 years of experience in journalism, both print and digital media. She specialises in writing long format feature stories. Trends, interviews and human-interest stories are her forte. You can write to her at [email protected]

Most Read

The D2C Day Masterclass: Demystifying D2C Marketing For India’s Retail Brands
News

THE D2C DAY Masterclass: Demystifying D2C Marketing For India’s Retail Brands

As consumers across the world transform their shopping and buying habits, it’s…
Shanthi S
27 Oct'20 8 min read
The SaaS Stars Of Chennai: Inside Zoho Mafia And The School Of SaaS
Features

The SaaS Stars Of Chennai: Inside Zoho Mafia And The School Of SaaS

India’s startup ecosystem has quite a few classic rags to riches stories.…
Introducing The Inc42 Plus Indian Unicorn And Soonicorn Trackers
Features

Introducing The Inc42 Plus Indian Unicorn And Soonicorn Trackers

Indian startups have not only become the flag bearers of domestic innovation…
Shanthi S
10 Sep'20 3 min read
Indian Unicorn Tracker: Funding, Investors, Revenue And More
Features

Indian Unicorn Tracker: Funding, Investors, Revenue And More

Building a billion-dollar company from scratch is possibly the biggest ambition for…
Shanthi S
10 Sep'20 2 min read
Indian Soonicorn Tracker: Funding, Investors, Revenues And More
Features

Indian Soonicorn Tracker: Funding, Investors, Revenues And More

While the unicorns in the Indian startup ecosystem have rightfully grabbed the…
Shanthi S
10 Sep'20 2 min read
30 Startups To Watch: The Startups That Caught Our Eye In August 2020
Features

30 Startups To Watch: The Startups That Caught Our Eye In August 2020

Businesses are slowly gearing up to bounce back and adjust to the…
For The Love Of Lipsticks: How SUGAR Cosmetics Is Painting It Red
Features

For The Love Of Lipsticks: How D2C Beauty Brand SUGAR Is Painting It Red

“Pour yourself a drink, put on some lipstick, and pull yourself together,”…
Times They Are A-Changin: Traditional Brands Embrace D2C
India's D2C Rush

Times They Are A-Changin’: Traditional Brands Embrace The D2C Way

“Digital sales have their squirrel’s share that goes up to 5%, as…
DrinkPrime Raises INR 21 Cr From Omidyar Network India, Sequoia Surge
News

DrinkPrime Raises INR 21 Cr From Omidyar Network India, Sequoia Surge

DrinkPrime, a Bengaluru-based water purifier startup, raised INR 21 Cr in a…
Shanthi S
18 Aug'20 2 min read
Amazon Outpaces Flipkart As Online Sales Revive Smartphone Demand
News

Amazon Outpaces Flipkart As Online Sales Revive Smartphone Demand In Q2

With social distancing becoming the new way of life, an increasing number…
Shanthi S
14 Aug'20 2 min read
An Inside Look At The Product Journey Of India's D2C Brands
Features

An Inside Look At The Product Journey Of India’s D2C Brands

“We want to give you the components that would make this shoe…
Startups May Have To Report Their Role Towards Country’s Sustainability Goals
News

Startups May Have To Report Their Role Towards India’s Sustainability Goals

In a bid to make businesses in India pay attention to the…
Shanthi S
12 Aug'20 2 min read

Featured Stories

BSE To Consult SEBI On Future-Reliance Deal After Amazon’s Objection
News

BSE To Consult SEBI On Future-Reliance Deal After Amazon’s Objection

The Future Of Education: Indian Startups Chase $10 Bn Edtech Opportunity
DataLabs

The Future Of Education: Indian Startups Chase $10 Bn Edtech Opportunity

Amid Growing Adoption And Funding, Indian Edtech Startups Face Profitability Battle
DataLabs

Amid Growing Adoption And Funding, Indian Edtech Startups Face Profitability Bat...

The New Goliaths Of Lending: Should Fintech Startups Be Wary Of Consumer Tech Giants Eating Credit Pie?
India's Digital Lending Reset

The New Goliaths Of Lending: Should Fintech Startups Be Wary Of Consumer Tech Gi...

P&G Sets Up INR 400 Cr ‘India Growth Fund’ To Localise Manufacturing
News

P&G Sets Up INR 400 Cr ‘India Growth Fund’ To Localise Manufacturing

D2C Brands Turns Investors Favourite
DataLabs

Fashion, Furniture Brands Grab The VC Limelight In India’s D2C Space

Can Lending Startups Master The Art Of Loan Recovery Without Crushing Defaulters?
India's Digital Lending Reset

Can Lending Startups Master The Art Of Loan Recovery Without Crushing Defaulters...

Can India Retain The Wealth Of Its Unicorns As Startups Eye Overseas IPOs?
Features

Can India Retain The Wealth Of Its Unicorns As Startups Eye Overseas IPOs?

Number Of Prime Subscribers Doubled During Prime Day, Claims Amazon India
News

Number Of Prime Subscribers Doubled During Prime Day, Claims Amazon India