Just like every week, this week, too, we want The Outline to deep dive into a topic that impacts the startup ecosystem. And nothing could be more relevant than celebrating the incredible women founders and entrepreneurs across the Indian startup ecosystem on the eve of International Women’s Day. Of course, one day is not enough to celebrate women’s power, but we do not want to let go of any opportunity to bring them into the limelight and focus on their valuable work.
As part of our research, we made a Google search for ‘women-led startups in India’, and several articles came up featuring long lists of women founders. We were fascinated by their success stories and how they broke numerous glass ceilings before tasting success. But here is the catch. Before long, we did realise that almost every article mentioned the same bunch of women.
Next, we googled ‘men-led startups in India’ but got zero results! Surprised? You should not be as no one wants to search for what is already known, a universal norm, you may say. But that is exactly the point.