Ahead of the launch of its music streaming service in India, multi-national retail giant Amazon India has signed into a partnership with Saregama, an Indian music label, to stream its catalogue of 117,000 tracks spread over 15,000 albums on its upcoming Amazon Prime Music portal.\r\n\r\nAccording to a media\u00a0report, the content of Saregama will be available to Amazon Prime subscribers without additional charge and without commercials when the music service is added to Amazon\u2019s Indian services.\r\n\r\n\u201cAt launch, Amazon Prime Music listeners will enjoy hundreds of especially hand-curated playlists across their favorite eras, genres, and artists,\u201d said Sahas Malhotra, director Amazon Music, India.\r\n\r\nEarlier in the month, Amazon India signed a content deal with Zee Music Company. The deal gives Amazon India rights to use Zee Music Company\u2019s 450 film soundtracks in Hindi and regional languages alongside 250 Independent artist content to Amazon Prime Music\u2019s existing catalogue of Indian and International songs.The ad-free music services are available to invite-only Echo customers.\r\n\r\nIn India, Amazon Prime Music will compete with music streaming services like Times Internet\u2019s Gaana, Saavn, Hungama, Reliance Jio\u2019s Music, Airtel\u2019s Wynk, Google\u2019s Play Music etc.\r\n\r\nIn India, the digital music industry\u2014downloads and streams\u2014is estimated to be generating more than 70% of the $191.2 Mn (INR 12.2 Bn) music industry\u2019s overall revenue, according to the 2017 \u201cIndian Media And Entertainment Industry Report\u201d by KPMG India and Federation of Indian Chambers of Commerce and Industry (FICCI). It further mentions the number of monthly active users in India for music streaming services at 60 Mn.\r\n\r\nAfter launching Prime membership programme in India in July 2016, the global ecommerce giant has introduced a number of add-on benefits wit the Prime subscription for its Indian users.\r\n\r\nIn December 2016, Amazon introduced Prime Video service in India which provides its customers exclusive access to movies, Amazon\u2019s original series along with premium content beyond borders. Amazon Prime now encompasses over 11Mn\u00a0Prime-eligible products across categories in India this year, compared to the 2 Mn products it offered in 2016.\r\n\r\nWith Amazon Prime Music service in line, Amazon also introduced its video streaming device, Amazon Fire TV Stick, in April 2017 against rival Google Chromecast. In October 2016, Amazon\u2019s AI enabled virtual assistant Alexa-powered wireless voice-controlled speaker, Echo, entered the Indian market for select customers. The other awaited products from Amazon India are its audiobook and entertainment service, Audible.