SUMMARY
In 2023, the brand entered the men’s grooming market with Nut Groomer 1.0 trimmer
The Origin
The pandemic drastically changed the personal care industry as few people could personally visit those facilities and several salons shut down. However, Himanshu Adlakha, a former executive with LG and Luminous and a passionate entrepreneur, saw an untapped opportunity there in the absence of professional services. At the time, Winston Electronics used to manufacture chimneys and household articles. But Adlakha took a leap of faith, joined forces with wife Nikita Malhotra and started making cutting-edge personal grooming devices for men and women. The brand started retailing through its bespoke website and ecommerce marketplaces and earned INR 4.78 Cr in revenue in FY23. It also raised INR 1 Cr at Shark Tank Season 2.
The Differentiator
Winston blends technology, design and ease of use to deliver high-quality grooming products such as trimmers, hair stylers, scalp massagers, LED combs, callus and blackhead removers, electric toothbrushes and more. All its products come with a one-year replacement warranty.
What’s Next
In 2023, the brand entered the men’s grooming market with Nut Groomer 1.0 trimmer. It will continue to develop new products in sync with evolving requirements. By 2025, Winston will enter offline retail by tying up with big retail chains and distributor networks.
