SaaS-based predictive sales analytics startup Vymo has secured $5 Mn in its Series A round from VC firm Sequoia India.\r\n\r\nThe startup plans to use the funding for product development, hiring fresh talent, and to increase its presence in the international markets.\r\n\r\nFounded in 2013 by Yamini Bhatt and Venkat Malladi, Bengaluru-based Vymo is a personal assistant app for enterprise sales\/service teams. Like \u2018Google Now,' it predicts what a representative\/manager will do next, detects whether this has happened and links this to downstream metrics to drive better predictions.\r\n\r\nCommenting on the investment, Shailesh Lakhani, Managing Director, Sequoia Capital India Advisors said, \u201cVymo helps organisations improve their sales performance by converting manual operations to rule-based algorithms, something not fulfilled by traditional CRMs. As such, it's a key tool for any company seeking to maximise its sales potential.\u201d\r\n\r\nAs per its official website, the app uses data from over 25,000 sales representatives to map out skills and provides real-time recommendations to provide predictive analytical solutions. It currently has over 25 enterprise customers, including HDFC, SBI Life, and Axa.\r\n\r\nIn April this year, Vymo was selected as one of the 45 startups shortlisted for InTech50 2016 edition.\r\n\r\nEarlier this month, SaaS-based web optimisation and marketing platform Zarget raised $6 Mn in its Series A round of funding led by Sequoia India. Prior to that, Chennai-based SaaS startup Freshdesk announced a $55 Mn Series F funding round led by Sequoia Capital India along with Accel Partners.\r\n\r\nThe development was reported by ET.