Hyderabad-based healthcare startup\u00a0eKincare has secured $1.5 Mn in Series A funding from a clutch of investors, including Ventureast, Endiya Partners, Eight Roads, Touchstone Equities and former NASSCOM Chairman B.V.R. Mohan Reddy.\r\n\r\neKincare\u2019s AI-driven personal health assistant reads medical data from health records, predicts health risks and provides timely personalised recommendations to overcome those risks.\r\n\r\nAs stated by eKincare founder and CEO Kiran Kalakuntla, the fresh funding from Ventureast, Endiya Partners, Eight Roads and others will be utilised to grow and expand the startup\u2019s core technology platform as well as its sales team. A portion of the financing will also go into onboarding more doctors.\r\n\r\nCommenting on the development, Srikanth Sundararajan, General Partner, Ventureast said, \u201cWe constantly invest in disruptive startups that aim at addressing a larger market or consumer related challenges. eKincare is leading the predictive digitisation of healthcare that can help us take control of health outcomes while minimising recurring costs. We are confident that the team will cement strategic partnerships, and continue to lead the \u2018predictive diagnosis\u2019 space through technology innovations.\u201d\r\n\r\nFounded in 1997, Ventureast is a VC firm that manages close to $400+ Mn fund with a diverse portfolio of more than 100 investments in technology, healthcare, life sciences and clean environment. Its investments include\u00a0startups such as Gland Pharma, Moschip, Sresta\u2019s 24 Mantra, Little Eye Labs, Atyati, Loylty Rewardz, and DiabetOmics.\r\n\r\nOn the latest Series A funding round in eKincare, Ramesh Byrapaneni, Managing Director of Endiya Partners stated, \u201cWe have always been a strong advocate for technologies that will help build a better tomorrow. As the healthcare sector continues to evolve, we believe, eKincare is on the right path to addressing the current challenges in the sector through technology and innovations.\u201d\r\n\r\nEstablished in 2015, Endiya Partners is an early-stage investment firm that backs businesses in technology, consumer and healthcare sectors. Within these segments, the VC\u00a0firm focusses on Software as a Service (SaaS), mobile, security, IoT, fintech, digital health and medical devices, among others.\r\n\r\nIts portfolio companies include bot mitigation and management startup ShieldSquare, fintech platform Kissht and healthtech firm Celes Care, to name a few.\r\nAbout eKincare: Journey From Inception To Present \r\nFounded in 2014 by Duke University graduate Kiran Kalakuntla, eKincare is an online platform that enables users to monitor their critical medical information and all health records by keeping them on the cloud. This enables the users to access the dashboard from anywhere and anytime by using a PC or a mobile device.\r\n\r\nAs per the official statement, the company has developed a product that aims to disrupt the way \u201cemployee health spends\u201d are perceived in enterprises across the country. By offering technology, data science and curated services, the startup currently assists organisations to save on healthcare costs.\r\n\r\nThe company is also working to add value to insurance through quicker and efficient decision making, data-driven underwriting of risk, reduced costs, minimised fraud and errors through automation.\r\n\r\nSpeaking about eKincare\u2019s offerings, Kiran said, \u201cWe are committed to providing effective and intelligent solution to healthcare system in India and contribute in developing a healthy ecosystem overal. We have seen a lot of interest from corporates to leverage our platform for their employees, keep track of the overall organisation's wellness metrics and maximise the ROI out of their wellness budgets.\u201d\r\n\r\neKincare claims to have strategic partners in more than 2,000 locations across India. Among its clients are Optum, Unilever, Barclays and Disney. \r\n\r\nPrior to the latest funding round, the healthcare startup had raised $329K (INR 2.2 Cr) in Pre-Series A round from Bitkemy Ventures, Maheshwari Investment. Pvt. Ltd, and other HNIs including Anshoo Gaur, Ramakrishna Reddy and Sandeep Seerapu.\r\n\r\nEarlier in 2015, it secured $314.5K (INR 2 Cr) in Seed funding from Bitkemy Ventures and Adroitent Pvt. Ltd.\r\n\r\nIn July 2016, eKincare became one of the six Indian startups selected by Swiss Re for the first batch of its global accelerator programme. As part of the programme, the healthcare startup received a no-obligation grant of $15,000 to further develop its product.\r\neKincare Cashing In On India\u2019s $100 Bn Healthcare Opportunity \r\nAccording to an IBEF report, the overall Indian healthcare market is estimated at $100 Bn. It is expected to touch $280 Bn by 2020, growing at a CAGR of 22.9%. As per Inc42 Data Labs, healthtech startups in India cumulatively raised about $338 Mn across 107 deals till November 2017.\r\n\r\nSome of the biggest fundings in this space were received by online pharmacy startups such as Netmeds, which secured $14 Mn funding in a round led by Cambodian investment holding company Tanncam and Sistema Asia Fund in October 2017.\r\n\r\nAccording to the latest edition of the NASSCOM-Zinnov report, healthtech is currently one of the most promising sectors in the Indian startup ecosystem along with fintech and ecommerce\/aggregators. Witnessing a 28% YoY growth in 2017, the number of healthtech startups grew to an estimated total base of 320.\r\n\r\nBy leveraging technology and data, eKincare is striving to make healthcare decisions more personalised, predictive and preventive. Armed with the latest Series A funding from Ventureast, Endiya Partners, Eight Roads and others, how the startup fares amidst competition remains to be seen.