Mumbai-based Digital payments startup Benow has acquired Gurugram-based Finmo and their flagship product DigiBharat in a cash and stocks deal. As part of the acquisition, all the existing merchants acquired by Finmo will be on-boarded as Benow merchants over the next few weeks.\r\n\r\nFounded by Sudhakar Ram in 2016, Benow (operated by Cashless Technologies India Pvt Ltd) is a fintech startup focussing on enabling merchants to accept digital payments using BHIM and other UPI apps. The digital payments platform helps small local kirana shops, pharmacy, vegetable vendors, restaurants and other merchants to switch to cashless transactions.\r\n\r\nFinmo, another fintech startup popularly known for its digital payments solution called DigiBharat was founded by Chirag Saini, Rishabh Jain and Dipesh Nagpal, last year. Finmo\u2019s DigiBharat provides an offline QR code solution allowing users to pay the merchants directly from their bank accounts by scanning the QR code.\r\n\r\nChirag Saini, Co-Founder, Finmo said, \u201cJoining forces with Benow makes us more competent to achieve the goal of a less cash India. Benow founding team\u2019s depth of experience will help us achieve great things ahead.\u201d\r\n\r\nSudhakar Ram, Founder and CEO, Benow added, \u201cWe strongly believe that acquiring Finmo will help us strengthen our base in the industry and in turn increase our merchant and customer base deeper in India. As a combined entity, we have the capability and momentum to become a leader in enabling neighborhood merchants to accept digital payments.\u201d\r\n\r\n\r\n\r\nCentral government's major decisions, Demonetisation and MDRs (Merchant Discount Rates) have served as the ultimate wings for the expanding $500 Bn Digital Payments market in India. According to RBI reports, digital transactions have grown 13.5%, from $1.69 Tn to $2.5 Tn. Like fintech unicorn Paytm, other startups like Mobikwik, Paynear, Razorpay, Finmo and Benow too, have benefitted immensely from demonetisation, announced exactly year back. The products, be it Finmo\u2019s DigiBharat or Benow\u2019s BHIM-enabled digital payment service are completely based on Unified Payments Interface (UPI), and have been directly benefitted from over 20 Mn BHIM downloads. While Finmo claimed to have over 500 merchants on-board, Benow caters to over 4000 merchants currently. According to a PwC analysis, the existing fintech partnerships in India will increase from existing 42% to 95%.