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Brands

How Did Groupon Make Money – What Was So Smart About It?

Assuming we are talking about the original business model, not Groupon Goods,…

How Talent Marketing Startup Indi.com Leverages The Power Of Videos And Social M...

Entertainment is a tough industry to break into. Filled with auditions, screen…

How Can Having A Trademark Protect Our Business From ‘Copycats?’

How do we as consumers differentiate between two brands? Isn’t it that…

Why Startups Should Focus On Brand Building From Day 1

It’s a proven fact that consumers buy brands, they don’t buy products.…

Snapdeal Rebrands Before Festive Season; Launches New Logo

Aiming to capture the pulse of a confident, aspirational India, Delhi-based ecommerce…

What Your Branded Mobile Apps Need To Create Value For Your Users

The mobile audience is a huge potential for enterprises given that 86 percent…

Why Brand Led Startup Companies In India Will Be Successful?

There are enough articles, media attention, sound bites on the importance of…

Important Precautions Every Brand Must Take On Social Media

Social media channels are nothing less than a boon for businesses. However,…

Startups Make Products, Fans Make Brands

Although viral growth is always built into tech business models, in reality…

5 Wrong Ways To Be Avoided While Building A Brand


What’s the first thing that comes to your mind when we talk…

branding - creating a movement

What Is Brand For Indian Startups?

As we are talking about branding and building brands, I wanted to…

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