Covid19 Tech Impact
Latest updates & innovations, in-depth resources, live webinars and guides to help businesses navigate through the impact of the COVID19 pandemic on India's economy.
Hey, you there?
We’ll assume we have your full attention. It’s not like you have anywhere to go these days. And no, walking out to your terrace or balcony does not count. Now that all our interactions have gone digital, the attention economy is thriving.
This digital world has not only been the biggest enabler for people in the pandemic, but it’s also the only way to step out from home and be part of a community — from chat groups finding ways to fight Covid-19 to friends playing games while on a video call to charity campaigns and business webinars, virtual music concerts.
The digital economy has turned into the attention economy — an umbrella of social media apps, news websites, video streaming, audio streaming and online gaming, which has experienced an unprecedented boom in the past month. Before the coronavirus, playing games at home or binge-watching shows was a choice, while today it’s a coping mechanism.