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No Time To Pause: The Dark Side Of The Attention Economy

No Time To Pause: The Dark Side Of The Attention Economy

The digital economy has turned into the attention economy — an umbrella of social media, online news, video, music and gaming

Psychologists feel individuals are fatigued from constantly trying find stimulating content or information

What happens when the overconsumption of digital media in a quarantine leads to digital fatigue?

Hey, you there?

We’ll assume we have your full attention. It’s not like you have anywhere to go these days. And no, walking out to your terrace or balcony does not count. Now that all our interactions have gone digital, the attention economy is thriving.  

This digital world has not only been the biggest enabler for people in the pandemic, but it’s also the only way to step out from home and be part of a community —  from chat groups finding ways to fight Covid-19 to friends playing games while on a video call to charity campaigns and business webinars, virtual music concerts

The digital economy has turned into the attention economy — an umbrella of social media apps, news websites, video streaming, audio streaming and online gaming, which has experienced an unprecedented boom in the past month. Before the coronavirus, playing games at home or binge-watching shows was a choice, while today it’s a coping mechanism.