Tata Motors, Mahindra and Mahindra To Launch Electric Powertrains

Tata Motors, Mahindra and Mahindra To Launch Electric Powertrains


The Electric Powertrain Model Is In Development Stage And Is Expected To Enter The Indian Market By 2020

As the government increases its focus on electric vehicles, major players in the automobile industry viz Tata Motors and Mahindra and Mahindra, have continued to lead the upscaling process of their products. The companies are now working to introduce electric powertrains.

In a report, Livemint quoted people familiar with the matter as stating that Tata Motors is working on an electric model of its light commercial vehicle (LCV), Tata Ace, that can carry up to 1 tonne. At the same time, Mahindra and Mahindra is also working to develop its electric powertrain for its offerings in the sub 2-tonne segment.

One of the persons revealed, “Tata Motors is developing an electric variant of the small commercial vehicle Ace and is at the development stage now. It should be in the market by late 2019 or 2020. Given the way the Union government wants to encourage the use of the EVs in commercial purposes, this is perfectly suitable for ferrying goods and passengers within city limits.”

According to the reports, the rationale behind the electric powertrains is the idea to use these for transporting goods within a city or a town. And therefore, a single charge would be enough to operate them throughout the day, unlike other electric buses and vehicles.

Further, the report said, “Tata Motors is trying to consolidate its position in the electric commercial vehicle front. It has already launched electric buses and has been testing some of them in different states. With the introduction of the electric variant of Ace, the firm will further try to cement its position. Also, in the long run, this may help them get some lost market share back from M&M in the LCV space.”

In the electric vehicles segment, Tata Motors launched its electric Tigor and Mahindra and Mahindra launched its electric passenger vehicle eVerito previously. The companies have also been supplying these vehicles to the government-run Energy Efficiency Services Ltd.

However, Tata Motors’ Ace and Mahindra and Mahindra’s Jeeto are used to move freight within cities. Therefore, it is suggested that, with electric powertrains, these vehicles can be used by fleet owners as operational cost will be much lower.

The acquisition cost is also expected to come down as reports have surfaced that under FAME II, which is expected to be launched on April 1, the government is expected to provide subsidies for the purchase of the commercial electric vehicles.

The companies are counting on this benefit to introduce their electric powertrain and expect that the electric powertrain in the LCV segment will get a lot of traction in the market. However, one of the persons quoted above stressed on the importance of pricing “since one section of the users are first-time customers and getting the vehicle financed is a problem initially”.

The competition between the majors of the automobile industry is at the peak with Mahindra and Mahindra leaving behind Tata Motors in LCV sales in the past two fiscal years. In an email query, Tata Motors told Livemint, “As you are aware, we had showcased Magic EV at the Auto Expo 2018. However, as a policy, we do not comment on future product innovations and launches.”

Also, Mahindra and Mahindra has partnered with American automotive giant Ford to jointly develop midsize and compact SUVs as well as a small electric vehicle.“Built on the Mahindra platform, the new SUV will drive engineering and commercial efficiencies and will be sold independently by both the companies as separate brands,” the companies said in a statement recently.

What’s Happening In The Electric Vehicles Space In India?

In a major boost to electric vehicles in the country, the government is reportedly planning to extend financial support of up to $1.3 Bn (INR 8,730 Cr) under the second phase of FAME India.

Scheduled to be implemented from April 1, of the total $1.3 Bn financial support under FAME II, around $851.8 Mn (INR 5,550 Cr) will be kept as demand-side incentives over the next five years. Apart from that, it will earmark over $383.6 Mn (INR 2,500 Cr) for electric buses and $153.4 Mn (INR 1,000 Cr) for four-wheelers.

Also, the government is planning to offer incentives to local battery makers, with the aim of facilitating the establishment of more manufacturing units in the country. For this, the government is also looking to forge alliances with other countries for an adequate supply of raw materials needed for lithium-ion batteries.

Furthermore, NITI Aayog has proposed the removal of all permit requirements for electric vehicles. Created to offer suggestions on clean transportation, the task force has argued that electric vehicles are largely environment-friendly and should, therefore, be promoted more actively by the government.

In a related news, Nissan has announced that it aims to sell 1 Mn electric vehicles annually, starting from 2022. The focus, as per Nissan’s spokesperson, will be on low-emissions, all-battery and gasoline-hybrid cars, instead of more expensive EV technologies such as plug-in hybrids.

With electric vehicles becoming the centre of survival and growth for automobile majors like Tata Motors and Mahindra and Mahindra, what new offerings the companies add to their existing fleet will largely depend on the government’s policies and subsidies.

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