Mumbai-based mobile gaming studio Nazara Technologies has acquired a majority stake in NextWave Multimedia. With the acquisition of NextWave, Nazara strengthens its portfolio of offerings in the virtual interactive sports genre in India and other emerging markets.
The NextWave acquisition comes after Nazara’s investments in startups such as MasterMind Sports, Truly Social, Moong Labs and more recently HalaPlay. Back in 2014, Nazara also participated in a $654.5K (INR 4.2 Cr) Series A funding round of Bengaluru-based gaming startup HashCube.
The Synergy Between Nazara Technologies And NextWave
As CEO of Nazara Games, Manish Agarwal said, “Nazara has been on the lookout for gaming companies which have established strong leadership in the sports genre. NextWave offers a strong promise of dominating the space globally with its massive large fan base of over approx. 15 Mn monthly active users (as of November 2017) and very strong product offering.”
NextWave, a Chennai based mobile gaming company, basically focuses on developing casual and multi-player mobile games in sports genre with over 100 Mn downloads in the last 7 years. NextWave owns the IP of the most popular mobile cricket game in India – World Cricket Championship (WCC).
As claimed by the company, in 2017, WCC2 made it to Google Play’s ‘Editor’s Choice’. The game also made it to the best games and apps for the yearly listing consecutively for 2015, 2016 and 2017 on Google Play. The game engine has huge feature sets which will form a strong base for building future versions of the game currently under development.
The popularity of WCC franchise offers Nazara an ideal platform for ushering in VR Arcades (virtual reality) and launching m-sports around cricket in India. Nazara’s partnership with strong cricket IPs like Virat Kohli and Royal Challengers Bengaluru will further help NextWave augment the brand WCC among Indians worldwide.