Mumbai-headquartered mobile gaming studio Nazara Games has poured an undisclosed amount of investment in Moong Labs, a developer of 3D simulation games. The two companies previously entered into a partnership to launch 4D simulation mobile cricket games Virat Super Cricket and Epic Cricket.
The newly-raised funding will be spent on improving Moong Labs’ core game engine and developing realistic simulation cricket games that have a global appeal.
Commenting on the investment, Head of Mobile Gaming at Moong Labs Samit Babbar stated, “We are very excited about our partnership with Nazara, who share our vision of bringing ultra-realistic game experience on mobile for cricket fans across the world. We want to elevate the notion of playing a game to a level, where you can experience all the dynamism and fluidity of a real world cricket match.”
Established in 2013, Noida-based Moong Labs builds free-to-play (F2P) games specifically for mobile and tablet devices. Games developed by Moong Labs are currently available on all major platforms, including Android, Windows, and iOS.
Babbar added, “A truly immersive experience requires authentic and realistic simulation, and that’s what we aim to bring to cricket fans – if it happens in a real match, you’re likely to experience it in our game. We have built proprietary algorithms inside our game engine that will enable us to provide next generation visual and auditory experience on mobile devices to everyone.”
Nazara Games: Catering To Gamers Across 60 Nations
Nazara Games is a mobile games developer and publisher that provides unique services such as “Games Club.” It also serves as an exclusive distributor for key game developers such as Electronic Arts. Apart from Mumbai, the company has offices in Dubai, London, Africa and Singapore.
The company currently offers gaming subscription services to users across 60 countries in Africa, Middle East, Southeast Asia and the rest of Asia Pacific. Nazara also recently entered the e-sports market and is in the process of setting up leagues in India.
Speaking about the Moong Labs funding, CEO of Nazara Games Manish Agarwal said, “The Global Cricket mobile gaming market is underserved within the sports mobile gaming category unlike soccer or baseball or basketball. We are confident that Samit and his team at Moong Labs will garner lion share of $100 Mn revenue global opportunity for mobile cricket games in coming years. We believe in their team’s idea of ‘not just making a game but changing the landscape of mobile cricket gaming globally’ and that’s what excites us to make this investment in Moong Labs.”
In April 2016, Nazara Games picked up 26% stake in London-based gaming studio Mastermind Sports. During the same month, Nazara’s Game Fund invested an undisclosed amount in London-based mobile games studio TrulySocial. The round also saw participation from London Venture Partners and Game Lead at Supercell Drussila Hollanda-Gronberg.
Back in 2014, Nazara infused $654.5K (INR 4.2 Cr) Series A funding in Bengaluru-based gaming startup HashCube. Perry LaForge, Ah Ventures and existing investors Indian Angel Network and Blume Ventures also participated in the round.
Recent Funding In The $360 Mn Mobile Gaming Market In India
According to Inc42 Datalabs, India currently ranks among the top five countries in the world for online mobile gaming. As per a Google KPMG report published in May 2017, the online gaming industry in India is estimated to be worth over $360 Mn. Poised to grow to $1 Bn by 2021, the industry will likely reach more than 310 Mn gamers around the country by then.
Last month, Bengaluru-based online gaming startup Hypernova Interactive secured an undisclosed amount in Seed funding from Kae Capital. The funding will reportedly go into building an e-sports ecosystem for mobile. The online gaming startup also plans to scale their current games in markets like China and the US.
Owned by Mumbai-based OceanKing Software Solutions, online gaming startup Baadshah Gaming raised an undisclosed amount from Casino Pride in June 2017. The funding was raised against a 30% stake in the startup. As part of the deal, the Indian startup will soon be launching its ‘Baadshah Gaming Live’ property at Casino Pride.
Earlier in April, Bengaluru-based mobile gaming startup Mech Mocha raised $5 Mn in Series A round of funding led by Accel Partners, Shunwei Capital, and Blume Ventures. In the beginning of the year, Udupi-based gaming startup 99Games secured investment from Japanese investment firm Dream Incubator, along with participation from existing investors Kalaari Capital and Ascent Capital.
Presently, India accounts for around 13% of the world’s online mobile gaming population. As part of the latest funding, Moong Labs and Nazara Games have joined hands to strengthen their foothold in this fast-growing industry.