Kae Capital, along with Nazara Games has made an undisclosed amount of investment in HalaPlay, a Mumbai-based daily fantasy sports platform.
A daily fantasy sports platform is where players can create a team, enter leagues and win cash prizes at the end of every game on web or mobile. One does not need to wait for a season to end to earn prizes. A daily fantasy sports platform empowers serious and casual sports enthusiasts to play cash-based, quick, simple and interesting games.
This is different from the gambling platforms and is even governed by law. As per Section 12, of the Central Government Act (The Public Gambling Act, 1867), “Nothing in the provisions of this Act contained shall be held to apply to any game of mere skill wherever played.” That means fantasy sports that are part of skill-based games are excluded.
HalaPlay uses data analytics and machine learning to help users draft teams, analyse their playing behaviour and help them to improve fantasy skills. The aim is to increase sports fan engagement and improve viewership for sports by making matches interesting for its users.
According to Swapnil Saurav, CEO & Co-Founder, HalaPlay, “Daily fantasy sports platform is an emerging trend of interactive entertainment. We at HalaPlay are in a quest to build the world best Daily Fantasy Sports Platform and Kae Capital and Nazara’s contribution will give us the requisite impetus to do so.”