Search engine giant Google is looking to reach more users in India with two new services: Google Home and Google Feed. Offering a customised content feed, the Google Feed technology will reportedly be available in 20 Indian languages.
The move is geared towards reaching a larger section of the country’s regional language-speaking population.
The internet company is also working towards making its smart speaker service Google Home available in the Indian market. Rivalling Amazon’s voice-based virtual assistant Alexa, the technology will likely be unveiled in India early next year.
Commenting on the development, VP Engineering of Google Search Shashidhar Thakur said, “India is a super-high priority for us. It’s difficult to say exactly how soon, but we want to get Google Feed to India soon. We are also putting quite a bit of energy into search engine’s language diversity needs in India, focussing on 20-odd Indian languages.”
The company has long been dabbling in technologies that curate personalised, user-oriented digital content. In July, Google released a new service for mobile phones that tracks a user’s search history, location and other preferences to provide a highly-customised news feed.
To bolster the service further, the company will soon be integrating a “new-to-you” feature aimed at making a user’s favourite topics easily accessible. With a focus on promoting local content, Google is currently working to enhance the search engine’s language diversity support.