The ecommerce industry is abuzz with Amazon India going international with the Prime Day sale. As the company prepares for the sale marathon, it plans to leverage its hyperlocal app — Prime Now — in the top four Indian cities to offer ultra-fast two-hour deliveries to customers across categories, including smartphones and consumer electronics.
Prime Now has been increasingly gaining attention as it becomes the “speed app” across Mumbai, Delhi, Bengaluru, and Hyderabad.
During its first Prime Day sale in India, aligning the country with its markets worldwide, Amazon plans to offer 200 new launches across categories. Many of these products will be available on Prime Now with just two-hour deliveries.
Being hosted on July 16 and 17, the Prime Day sale will also have offers on Prime Video with seven new titles premiering over seven days starting July 10.
On Amazon Prime Music, the company is launching specially curated playlists in several Indian languages, including Hindi, Tamil, and two new languages, Assamese and Odia.
Amit Agarwal, senior vice-president and country manager, Amazon India, said, “Members in Bengaluru, Delhi NCR, Mumbai, and Hyderabad can enjoy ultra-fast delivery in two hours on popular deals and launches on the Prime Now app. For the first time, customers across several cities in India can experience new products and entertainment specials launching on Prime Day in Virtual Reality. More than 100 Mn Prime members around the world, including India, will find this our best Prime Day celebration yet.”