- Why Entrepreneurs Need To Move Away From FOMO The ‘Fear Of Missing Out’, mainly known by its acronym FOMO has become a much talked about behavioural phenomenon ever since social media has taken over our lives. The word itself became so popular that it was added to the Oxford English Dictionary in 2013! Until now, FOMO was a term that was applicable to […]
- How Entrepreneurship Addiction Can Possibly Go Wrong This is a subject so interesting that even the researchers at the top-ranked business school Whitman School of Management at Syracuse University in New York were tempted to do a study on it. In their paper titled “Habitual Entrepreneurs: Possible Cases of Behavioral Addiction?“, they mentioned that habitual entrepreneur, those who launch multiple startups throughout […]
- How Timing Plays an Important Role in the Growth of a Startup Today, smartwatches are one of the most sought-after wearables among customers. Apple dominates almost half of the smartwatch market, followed by Samsung, Fitbit and a few other brands. But, did you know that none of these brands were the pioneers of this device? It was, in fact, Microsoft which had first introduced a smartwatch prototype […]
- Why Startup Founders Need A Startup Doppelganger A startup is the culmination of the hopes and dreams of a founder. It is a baby which has to be nurtured and nursed to the dimensions envisioned by the founder. With limited resources and mounting responsibilities, a founder needs just the right kind of help to keep this baby healthy. Since there are not […]
- 3 Ways Entrepreneurs Can Avoid Obsessing About Their Startups They say there isn’t much you can accomplish without passion. Passion gives our lives a meaningful direction and drives us to achieve the impossible. Therefore, it is undoubtedly an essential prerequisite for an entrepreneur to succeed. However, the key is not to cross that fine line and become so obsessive about your goal that you […]
- 5 Things You Ought To Get Right As A Cockroach Startup Gone are the days of the highly valued and well-funded unicorn startups that leapt high but fell later. Having burnt their fingers with unicorns, investors are now shying away from them and turning their attention to cockroach startups that are slowly, but steadily focussed on building a robust business that can stand the test of […]
- 6 Key Reasons Why Competition Is Good For Startups As a round off to last year’s festive season, the Indian startup industry has been witness to a lot of traded barbs between Flipkart and Amazon India, who are in a race to gain the top slot in ecommerce. It is indicative of the competitive environment within which Indian startups have to make a mark. […]
- 4 Things To Keep In Mind When Positioning Your Brand Positioning is a concept that was coined by Al Ries and Jack Trout to help brands set themselves apart in a crowded hyper competitive market. Successful positioning is not simply about knowing who your customers are, it is also about how to appeal to them and entice them with interesting ideas. Brands that are successfully […]
- Why Vision, Mission, And Values Matter In A Startup Amongst the few things in common between successful business leaders across the globe is the fact that they have a very clearly defined vision and mission for the company and also clearly articulate and demonstrate the values that form a part of the company’s DNA. What better way to drive the same passion as the […]
- How Does A Startup Know It’s Time To Pivot? In today’s fast paced startup ecosystem, it’s normal to see new technologies emerging and market trends changing rapidly. To survive, startups must understand the importance of changing direction or adapting to new market conditions. By changing direction or pivoting, a startup can decide its fate, since it is an important step that often makes all […]
- Why Startup Founders Ought To Be Global Citizens For a truly modern business, it has become imperative that it is run by “global citizens”. Globalisation is shaking up the way the world is run, thanks to leaps in modern communication and transportation technologies, which has made people now perceive themselves as part of a larger community. It has, in turn, thrown up new […]
- Does An Entrepreneur Need A Vacation? We live in a time where work-life is promoted across organizations throughout the world, but still the work hours per person have increased manifold over the last decade or so. In this constant pressure of getting work done and fierce competition between established conglomerates, where does the work-life scenario of an entrepreneur lie? Vacations for […]
