Vikram Upadhyaya
Vikram Upadhyaya Vikram is Chief Mentor & Accelerator Evangelist at GHV Accelerator
  • 5 Things You Ought To Get Right As A Cockroach Startup Gone are the days of the highly valued and well-funded unicorn startups that leapt high but fell later. Having burnt their fingers with unicorns, investors are now shying away from them and turning their attention to cockroach startups that are slowly, but steadily focussed on building a robust business that can stand the test of […] 5 min read April 18, 2017
  • 6 Key Reasons Why Competition Is Good For Startups As a round off to last year’s festive season, the Indian startup industry has been witness to a lot of traded barbs between Flipkart and Amazon India, who are in a race to gain the top slot in ecommerce. It is indicative of the competitive environment within which Indian startups have to make a mark. […] 5 min read March 19, 2017
  • 4 Things To Keep In Mind When Positioning Your Brand Positioning is a concept that was coined by Al Ries and Jack Trout to help brands set themselves apart in a crowded hyper competitive market. Successful positioning is not simply about knowing who your customers are, it is also about how to appeal to them and entice them with interesting ideas. Brands that are successfully […] 6 min read January 9, 2017
  • Why Vision, Mission, And Values Matter In A Startup Amongst the few things in common between successful business leaders across the globe is the fact that they have a very clearly defined vision and mission for the company and also clearly articulate and demonstrate the values that form a part of the company’s DNA. What better way to drive the same passion as the […] 6 min read December 18, 2016
  • How Does A Startup Know It’s Time To Pivot? In today’s fast paced startup ecosystem, it’s normal to see new technologies emerging and market trends changing rapidly. To survive, startups must understand the importance of changing direction or adapting to new market conditions. By changing direction or pivoting, a startup can decide its fate, since it is an important step that often makes all […] 4 min read October 4, 2016
  • Why Startup Founders Ought To Be Global Citizens For a truly modern business, it has become imperative that it is run by “global citizens”. Globalisation is shaking up the way the world is run, thanks to leaps in modern communication and transportation technologies, which has made people now perceive themselves as part of a larger community. It has, in turn, thrown up new […] 5 min read August 9, 2016
  • Does An Entrepreneur Need A Vacation? We live in a time where work-life is promoted across organizations throughout the world, but still the work hours per person have increased manifold over the last decade or so. In this constant pressure of getting work done and fierce competition between established conglomerates, where does the work-life scenario of an entrepreneur lie? Vacations for […] 6 min read June 19, 2016
  • Why Investors And Founders Need To Have A Common Vision For The Startup The Indian startup scenario is currently on a high growth trajectory owing to immense support from the entire ecosystem, including a slew of government initiatives to boost the startup culture in the country. No wonder, startups have been mushrooming across the country at a rapid pace. The last two years have seen unprecedented growth in […] 5 min read May 7, 2016
  • It’s Time Startups Focus On Going The Cockroach Way It is a tough phase for startups this year as investments have slowed down and the ones that got them are running low. Crude oil was at a low, equity markets were a no show and currencies depreciating have lead to an economic slowdown overall. The going has been especially tough for startups which operate […] 4 min read April 13, 2016
  • 5 Mistakes That Can Prove Fatal For A Startup Launching a startup needs tremendous courage, since the journey is fraught with risks at every step for the entrepreneur. It is no mean feat trying to shape an idea into a viable business, and given the amount of money and effort that goes into chasing that vision, there be nothing worse than seeing the dream […] 4 min read March 25, 2016
  • The Perfect Match: 5 Traits to Look For In A Co-Founder Making a decision about selecting the right co-founder for your startup is more than often equated to choosing a life partner. This is because you will spend innumerable hours with the person while ideating, debating, strategizing, disagreeing and eventually succeeding in your venture. Therefore, picking your co-founder wisely is the most important decision for the […] 5 min read December 21, 2015
  • How Startups Can Attract Top Talent Without Worrying About The Money Someone has very rightly said, “Great vision without great people is irrelevant“. But being a startup, hiring good people might prove to be a struggle, since you neither have the cash, nor a fancy office to get the attention of the kind of people you are looking for. Bringing the right people on board a […] 4 min read September 6, 2015
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