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Akash Dutta

Inc42 Staff

Akash Dutta is a tech journalist, particularly interested in how technology affects consumer behaviour. When he isn't writing, you can find him volunteering at an NGO, critiquing a movie or reading non-fiction.

This D2C Brand Offers ‘Clean Nutrition’, Eyes Exponential Growth In An $18 Bn Ma...

Nutrition, immunity and wellness have emerged as the…
How D2C Household Furniture Brands Are Betting On Innovation, Scalability To Tap Into A $20 Bn Market Opportunity

How D2C Furniture Brands Are Betting On Innovation, Scalability To Tap Into $20 ...

Before the Covid-19 crisis, furniture, like fashion, was…
TenderCuts Bets Big On Quality, Omnichannel Strategy To Tap Into INR 4.6 Lakh Cr Meat Market Opportunity

TenderCuts Bets Big On Quality, Omnichannel Strategy To Tap Into INR 4.6 Lakh Cr...

After Nishanth Chandran exited his previous venture E-Billing…
Trell’s Bimal Kartheek Rebba On Tapping Into Social, Video and Vernacular Content For Scaling Up D2C Brands

Trell’s Bimal Kartheek Rebba On How D2C Brands Can Tap Into Social Video And Ver...

Lately, the D2C (direct-to-consumer) wave has emerged as…
How Optimised UI/UX, Robust Payment System Help D2C Brands Boost Conversion Rate

How Optimised UI/UX, Robust Payment System Help D2C Brands Boost Conversion Rate...

A perennial problem for digital-first direct-to-consumer (D2C) brands is the low conversion…
How D2C Brands Can Solve The Conversion And Retention Puzzle For An Accelerated Growth

How D2C Brands Can Solve The Conversion And Retention Puzzle For An Accelerated ...

“Who is a loyal customer?” asked Keyur Dhami, VP (customer success) at…
The D2C Marketing Mantra: How ‘Woke’ Strategies Are Driving Growth For Women-Focussed D2C Brands

The D2C Marketing Mantra: How ‘Woke’ Strategies Are Driving Growth For Women-Foc...

A few years ago, laundry detergent and fabric care company Ariel (from…
How Indian D2C Brands Are Optimising Logistics To Reduce Costs And Grow In A Competitive Market

How Indian D2C Brands Are Optimising Logistics To Reduce Costs And Grow In A Com...

In the past decade, the rising consumer preference towards the direct-to-consumer (D2C)…
Will Social Media Give D2C Brands A Fighting Chance To Compete With Global Giants?

D2C Brands Bank On Social Media Savvy To Catch Up With Big Retail

A CRED advertisement showing former India cricketer Rahul Dravid getting angry —…
How This Smartwatch Startup Is Tapping Into A $226 Mn Smartwatch Market With Feature-Heavy Products And Affordable Pricing

D2C Startup WatchOut Wearables Banks On Affordability To Take On Giants In The S...

Watches can tell the time, but smartwatches tell us a lot more,…
How Earphone D2C Brand LoopAudio Is Competing With boAt, Noise & Co By Choosing Function Over Form

How Earphone D2C Brand LoopAudio Is Competing With boAt, Noise & Co By Choosing ...

The year: 2016. The day: September 7. Apple, the iconic tech company,…