- My In-Depth Look At Emotional Intelligence A lot of you out there have probably heard me rant about empathy and the difference between EQ or IQ. For those of you who are unfamiliar with when I say “EQ,” I’m talking about my emotional intelligence—the emotional intangibles: empathy, gratitude, and intuition. Some of you have even asked which is more important when running a business. […]
- My Two Cents On Instagram Stories And The Evolution Of Social Platforms Yesterday, Instagram, the Facebook-owned photo sharing app, released its latest platform update: Instagram Stories. It’s a new feature that allows you to share photos and videos with your followers in a manner that is incredibly similar to Snapchat. Like Snapchat, this content will disappear after 24 hours. While Snapchat offers customisation tools like geofilters, stickers, and lenses, Instagram […]
- The Value Of Instagram Story Takeovers Even though Instagram Stories have only been around for a while, you can already see Snapchat-like behaviours crossing over to Instagram. One of the most beneficial, from a marketing perspective, is account takeovers. If you don’t know what a takeover is, it’s basically a collaboration where you and another user appear on each other’s stories. Unlike a […]
- How Tech Startups Can Take Pointers From Finance Industry To Attain Success Tech startups are going through one of the most exciting yet critical times the world has ever witnessed. There is no doubt that the tech industry has become one of the top revenue earners in the world, yet factors like sudden layoffs, business shutdowns, hostile takeovers, etc. make it really tough for investors to have […]
- How To Leverage Consumer Emotions Through Marketing If you think of an effective marketing campaign – or your most liked post on social media – you’re probably thinking of something that elicited a strong emotional response. While people might claim to be unmoved by marketing and advertising, appealing to their emotions is actually an extremely powerful tool in influencing their behaviour. And […]
- News Roundup: 10 Indian Startup Stories You Don’t Want To Miss This Week [17 April – 22 April] The controversies have not ended for the online marketplace Snapdeal. This time the founders, Kunal Bahl and Rohit Bansal and the company’s former Senior Vice President (Finance) Vijay Ajmera have been accused of copying the business model of entrepreneur Gaurav Dua. In his complaint, he claimed that the non-inventory holding marketplace model was his idea […]
- Confused Indian Netizens Snap At Snapdeal Instead Of Snapchat Over CEO Evan Spiegel’s Undiplomatic “Poor India” Remark The last thing beleaguered ecommerce company Snapdeal needed was another controversy. Yet that’s exactly where it has found itself in – albeit this time through no fault of its own. The online marketplace, which is in the middle of a sale to rival Flipkart, was caught in the crossfire of citizens reacting to Snapchat CEO […]
- The Snap IPO Happened. What Next, LA? I first sat down with then councilman Eric Garcetti on the Ides of March 2012 — almost 5 years ago exactly. He was running to be the 42nd mayor of Los Angeles and he outlined his vision to “open up the city government to technology and innovation” if he were elected. He wanted to bring […]
- How Do I Feel About the Snap IPO… Given I Didn’t Invest In It? Every tech or major news journal in the country is preparing to write their Snap, Inc (creators of Snapchat, Spectacles, etc) stories and many of them seem to want a “How does it feel to have missed this investment story.” I won’t speak to most of them due to time and also due to the […]
- What You Could Learn From A True Pioneer In Digital, Social & Mobile Media BuzzFeed. It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media […]
- How To Bootstrap Your Startup By Selling Services- 3 Steps To A Killer $3,000 Venture There’s a big change that I think needs to happen in the way we build businesses. It’s a change I can see coming, not for everyone, but for some few people who see a business as their life’s work, not their payday. Can a business be more than just something you build to flip to […]
- 6 Communication Trends You Cannot Ignore Technology has aided the evolution of business communication at a mind-boggling rate. What wasn’t even conceived a few years ago is the norm today. Communication mechanisms continue to evolve, eking out trends that will dictate communication modes and methodologies every so often. Here are a few communication trends that are here to stay in 2017 […]