Starting out as Tendulkar's successor, Virat Kohli has accomplished so much in his short career\u00a0that he doesn't need to be compared to the greats. He has earned a place among them already.\u00a0He's done this through a dogged commitment to improvement and a new, aggressive manner on\u00a0the field not usually seen among Indian cricketers. You can almost see a parallel between his\u00a0style of play and the way start\u00adups work.\r\nIgnoring the Criticism\r\nAs a startup, you can't help but be criticised as the upstart. It's just how it goes. First comes their\u00a0laughter, then their criticism, then you beat them at their own game. It's been the same for Virat\u00a0Kohli, whose style of play and mannerisms have been the subject of criticism. But who can\u00a0question him now? After all that he's achieved, who could question him? Not that it matters. He\u00a0once said, "There has been a lot of criticism about a lot of things in my life. I have never cared\u00a0about these things. Eventually people can write and say what they want to, it's their freedom of\u00a0expression, but when I step onto the field I give my 100 per cent every time."\r\nTaking us to Victory\r\nIt isn't enough to perform. You need to win. And Kohli does just that. He is a match\u00adwinner who\u00a0performs brilliantly against our greatest rivals. In all T20s against Australia, for example, Kohli has\u00a0a strike rate of close to 140. Against Pakistan, he's led India to victory all four times he's played,\u00a0hitting 26 fours and four sixes along the way. Similarly, it isn't enough for a startup to simply\u00a0perform. In the tech world, second best is often the loser. Sure, Yahoo has cornered a sizeable\u00a0share of the search market, but does it matter? It's winner takes all and you need to be Kohli to\u00a0win the game.\r\nFastest Indian\r\nVirat Kohli has been on the fast track ever since coming on to the cricket scene. He has been the\u00a0fastest Indian to 1,000, 4,000, 5,000 and 6,000 runs, and is the fastest in world to 7,000 runs.\u00a0Safe to say that he's disrupted all other Indian batsmen that have come before him? Sure looks\u00a0like it. And it's not like we haven't had quality on the batting front. The commitment he shows to\u00a0continue achieving greater things is very much what startups the world over aspire to.\r\nBecoming a Brand\r\nVirat Kohli is undoubtedly a huge star, with many publications considering him to be as\u00a0marketable as Lionel Messi and Usain Bolt. While it is not known what his endorsements are\u00a0worth, they were believed to be north of Rs. 100 crore even three years ago. With his winning\u00a0record since, they're probably worth many times more. Kohli is not just a cricketer; he's a man in\u00a0the limelight.