We bring to you the weekly dose of important Indian startup news of the week.\r\n\r\nThe biggest news for Indian startup ecosystem this week was entry of WeWork. New York-based coworking startup WeWork has launched its India hub in Bengaluru. The coworking space is called WeWork Galaxy. The hub can hold up to 2,200 members. The community space is targeted at startups, freelancers, and large corporates across different sectors that want to make use of the flexible offerings.\r\nImportant Indian Startup News Stories Of The Week\r\nArianna Huffington Launches Thrive Global in India\r\nThrive Global is a well-being and productivity platform that offers corporate services, a media platform and technology. The India launch has been initiated a partnership with Times Bridge, a division of the Times Group. Thrive Global will begin assembling its team in India and will be bringing Country General Manager onboard soon. Gul Panag, health activist and co-founder of Mobiefit, has been roped as the inaugural member of Thrive\u2019s India Evangelist Network.\r\nRBI Finalises P2P Lending Norms\r\nAnother big Indian startup news for this week was that the final guidelines for P2P lending are likely to be released in two to three weeks. RBI had floated the consultation paper for P2P lending platforms in India in April 2016. \u00a0The Finance Ministry has also proposed to register these institutions as Non-Banking Financial Companies (NBFC). Post registering as NBFC, these portals will come under the purview of RBI regulations.\r\nFlipkart Launches Private Label For Men And More\r\nNamed as Metronaut, Flipkart has termed the collection as a contemporary urban fashion line offering trendy styles. With this launch Flipkart aims to establish itself as a trusted brand in the fragmented market of menswear. The company claims to offer the products at affordable price points, with great styles, fit, and longevity.\r\n\r\nIn another development, Flipkart, after almost four years, has again started with its large ticket size operations in the state of Bihar and UP. The consumers in both these states can now order mobile phones from the Flipkart platform. Reportedly, the company took this decision, as the GST roll-out in the country has eased off many tax and billing related difficulties. The nemesis Amazon is also looking to expand and increase its last mile delivery in both these states along with Gujarat. Amazon is further looking to increase delivery of higher value goods in Bihar.\r\n\r\n\r\nBilateral Innovation Challenge For Startups Launched\r\nThe Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel, Benjamin Netanyahu launched a bilateral innovation challenge for startups in Israel and India \u2013 India-Israel Innovation Bridge. It is an online platform to facilitate bilateral collaboration between Israeli and Indian startups, tech hubs, corporations, and other key innovation ecosystem players in both countries. The Innovation Bridge will provide comprehensive guides and toolkits to help startups explore expansion opportunities. Making it an important Indian startup news of the week.\r\nFoxconn In Talks To Establish Manufacturing Hub In India\r\nFoxconn Technology Group is looking to invest up to $5 Bn in India, to explore the possibility of establishing a manufacturing hub parallel to China. The Indian hub will be instrumental for export to markets across Europe and the US.\r\nAmazon India To Forge JVs With Kris Gopalakrishnan, Dabur\u2019s Burman Family\r\nAmazon India is looking to create new online merchant entities that would serve as sellers on its ecommerce platform. \u00a0It is believed that the joint venture will be modelled after Cloudtail India, which is a wholly-owned subsidiary of Prione Business Services. Although the details of the JV deal have not yet been made public, it is slated to commence within the next few weeks.\r\n\r\n\r\nUPI, BHIM, USSD Transactions Cross 10 Mn Mark In June 2017\r\nThe transactions count was 1 Mn in August 2016. As per an NPCI report for the last three months \u2013 April to June 2017- the UPI volume which includes UPI, BHIM app, and USSD 2.0 -*99# \u00a0transactions were about 7.20 Mn, 9.36 Mn, and 10.35 Mn respectively. Of the total transactions, 22% is merchant-based.\r\nIndian Govt Looks To Utilise Private Vehicles In Car Pool Services\r\nIndia\u2019s federal think-tank, led by PM Narendra Modi, has partnered with cab sharing companies including US-based Uber, \u201cto assess the economic and environmental impact of using private cars as taxis.\u201d During a three-month study, the Indian government will look upon the ways to reduce private car ownership in the country, in line with the insurance, regulatory, tax, and safety implications. The study is still in the early phase and aims to frame a clear set of guidelines.\r\n\r\n\r\nOther Indian Startup News Stories Of The Week\r\nReliance Jio Launches 'JioGST'\r\nThe company has launched a GST starter kit \u2013 JioGST \u2013 to assist small businesses in their GST taxation-related filings. \u00a0This one-stop solution has been chosen as a GST Suvidha Provider (GSP) by the Goods and Service Tax Network (GSTN) to help taxpayers handle all aspects of the newly-launched taxation policy. The company has also joined hands with the Retailers Association of India (RAI) to provide JioGST services to all its merchants.\r\nAppilyever.com Pivots To Online Fashion Portal Estrolo\r\nHyderabad-based AppilyEver was pivoted in January-February this year. There has been no changes in the parent entity or founding team. AppilyEver.com in its earlier avatar runs a wedding commerce store, and a wedding app with social features and expert advice. Estrolo sells fashion products under its own brand, and claims to offer over 300 styles across categories like t-shirts and jeans. More category launches are in the offering.\r\nPaytm launches PNR Status Tracker For Rail Tickets And More\r\nMore than 30 million Indians travel using the Indian Railways on a daily basis. The PNR Status service on Paytm will offer this group a single platform to book and track train tickets. As per a company statement, \u201cThis is the first of many exciting features that we have planned for this year in our endeavor to build the most compelling booking experience for rail travellers.\u201d\r\n\r\nThe deal is aimed to sale the smartwatch Watch2Pay in India. LAKS, an Austrian company has tied up with The Delhi Metro Rail Corporation to offer commuters the option of using smartwatches with a rechargeable Delhi Metro ticket in SIM card size as a smart card at the automatic fare collection systems at all its stations. For marketing of Watch2Pay in Delhi, LAKS has tied up with Cedar Telelinks as their India partners. These watches, called Watch2Pay, will be available exclusively on Paytm Mall. The commuter will simply have to touch the watch to the screens of the AFC [Automatic Fare Collection] gates at the metro stations to get access.\r\nSokrati Launches OnlineSales.ai\r\nOnlineSales.ai \u00a0is an ecommerce marketing and analytics platform. It's an AI-led platform for Retailers & ecommerce marketplaces globally that converges acquisition and retention marketing along with data-led applications on a single platform. With it\u2019s new business unit - OnlineSales.ai; the founders are eyeing global expansion within the Commerce vertical with its Enterprise SaaS offering.\r\nExotel Integrates With Zendesk\r\nThe partnership aims to provide end to end multichannel support to Zendesk\u2019s customers in India. With this new partnership, Zendesk will include Exotel\u2019s Voice Platform as a part of its customer support offerings in the region.\r\nPOPxo Launches Plixxo\r\nPlixxo is an influencer marketing platform. It will incorporate POPxo\u2019s existing influencer network which has been active since 2015 and comprises of 5000 influencers including India\u2019s top and upcoming bloggers as well as campus ambassadors across 100 colleges in 12 cities. Plixxo aims to get all digital influencers in India on one platform and connect them with brands to create engaging content that will collectively reach out to millions of their followers. Post sign up, the Influencer gets a customised and shareable profile with dynamic social media feeds that update in realtime.\r\nUrban Ladder Launches its Flagship Experience Center\r\nUrban Ladder\u2019s flagship experience center is the newest landmark on 100 ft Road in Domlur. Urban Ladder\u2019s stores will be centered around innovation in visualization at every level of the customer journey. Customers will have the complete experience of the products through AR\/VR gear technology. The aim is to elevate and inspire customers to get the most comprehensive look for their space. Hallmark customer service will unify the entire experience and provide end-to-end solutions during the customer\u2019s UL journey.\r\n\r\nStay tuned for the next edition of the News Roundup: Indian Startup News Of The Week!