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Adtech

India’s Social Media Influencers Get New Guidelines For Advertising, Promotions

India’s Social Media Influencers Get New Guidelines For Advertising, Promotions

In light of rising cases of social media malpractices and frauds by…
India’s Social Media Influencers Get New Guidelines For Advertising, Promotions

India’s Social Media Influencers Get New Guidelines For Advertising, P...

In light of rising cases of social media malpractices and frauds by…
InMobi To Invest $100 Mn In Trufactor, May Soon Announce Another Acquisition

[What The Financials] InMobi Sees 13% Revenue Growth In FY20 Ahead Of ...

Bengaluru-headquartered mobile adtech unicorn InMobi witnessed its ‘best-ever…
InMobi To Invest $100 Mn In Trufactor, May Soon Announce Another Acquisition

InMobi Looks At IPO In 2021 After ‘Best Ever Year’ Amid Pandemic

Bengaluru-headquartered mobile adtech unicorn InMobi Group is planning…
PubMatic IPO: How The Indian SaaS Company Cracked The Adtech Market

PubMatic IPO: How The Indian SaaS Company Cracked The Adtech Market

Pune and California-based adtech company PubMatic is making…
With Digital Transformation, How Adtech Industry Is Setting A Benchmark For The Future Generation

With Digital Transformation, How Adtech Industry Is Setting A Benchmar...

The world is presently under Covid-19 impact and…
WhiteHatJr Asked To Remove Five Ads For Infraction Of Advertising Code

WhiteHat Jr Told To Remove Misleading Ads After Social Media Furore

BYJU’S-owned online coding platform WhiteHat Jr has been…
InMobi’s Content Platform Glance May Be Next In Unicorn List

InMobi’s Glance May Be The Next To Join India’s Unicorn Club

Mobile content platform Glance, which is owned by…
T-Series Accuses Short Video App Roposo Of Copyright Infringement

T-Series Accuses Short Video App Roposo Of Copyright Infringement

India’s largest music label T-Series has filed a…
Affle To Acquire 8% Stake In Indus OS For $2.86 Mn

Affle To Acquire 8% Stake In Indus OS For $2.86 Mn

Global technology company Affle signed an agreement to…
Adtech Startup Adverto Pivots To Personal Hygiene In The Times Of Covid-19

Adtech Startup Adverto Bets On Hygiene Tech For Life Beyond Ads In Pos...

Traditional advertising or out of home (OOH) advertising…
How To Enhance Your Website For Higher Returns

How To Enhance Your Website For Higher Returns?

As the global pandemic instils a shift from…
Adtech Platform POKKT Acquired By Singapore-Based AnyMind Group

POKKT Acquired By Singapore-Based AnyMind Group In Expansion Bid

Indian mobile video advertising platform POKKT has been…