In today’s world, content is the king and driving business all over the world. But with an information overload, it is becoming increasingly difficult to filter out the relevant from the junk. If the problem of yesterday’s generation was lack of news, today’s generation is that they are bombarded with news every second. The challenge is to reduce this overload and cull out the most relevant news articles for today’s readers, whose shorter attention spans make them swing towards crisper content.
This is where NewsBytes steps in, solving the problem of sorting out relevant content and presenting it with a proper context. Positioning itself mid-way between the long form of journalism and short form, the company aims to filter out the most apt news for the readers from all the available news & sources and provide it to you in a contextual timeline. The USP is simple-as stated by co-founder Shikha Chaudhry, “Every news has a story, we provide you that story.”
Founded by Sumedh Chaudhry, Shikha Chaudhry, Romesh Khaddar, and Sripriya Yegneswaran, the startup is aiming to fill the gap between long form and short form content. With shorter attention spans, youngsters are drawn to content curators which provide them with short and crisp news. However, short form fails to provide contextual background and would hardly equip the reader for a formal discussion on the topic. NewsBytes aims to do that, as it aims to provide you enough context to suffice for an in depth understanding of the news and yet spare the reader an information overload.
“The idea is that even if you spend 7 minutes a day on the app, you are fully aware of the 5-6 most relevant news for you.” says Shikha.
To achieve this, the app’s automated news engine crawls through the web to gather a list of noteworthy news events. The editorial team then picks up the five-six most important events, which are then summarized and finally the app creates a contextual timeline string of related events.