Way2Online has launched a new news App called Way2News. This App will focus on offering news in local languages. It will beam news in a nutshell in local languages and the App will have a magazine style format. The exponential rise in smartphone users and increased connectivity seems to have brewed the perfect recipe for Digital consumption in India.
India is the second-largest internet market in the world and industry trends points out at an equalized audience which includes people of all ages, demographics and professions. The company touts the App saying that it will also help in nurturing debate, news and current affairs in regional language
Way2News conspired to be a natural rival for NewsHunt and InShorts (Previously, News in Shorts), two other Apps that curate regional content. Instead of just speaking about the App, we decided to take it for a spin and see how it fares.
The App gives users an option to select a language once it is opened. As of now, News is available only in Hindi, English and Telegu. Once we select the language, it asks to select the region. It would have been great if the App let us read news in any of the available language irrespective of the region. For eg, if you select Telegu you will be able to access only regional news, in case you want to read International news in Telugu, the App doesn’t allow you to do so.
The menu layout is uncluttered and as a result in App navigation is a breeze. The main menu can be accessed by swiping towards left which is unusual considering that most of the Apps follow a swipe to right feature. The content has been curated under different sub topics like sports, business etc.
We need to understand that the App is still in a nascent stage and the company will be tweaking it as and when required. On-demand content products are in demand thanks to the increased number of smartphone users and the fact that people can access news on the move. Another aspect of the digital news business is that the news will reach out to the readers on a real time basis and this has the potential to make the newspapers redundant. Way2Online has a large well targeted userbase which it can leverage to gain a strong foothold in the News content industry.