No one minds a good deal. And that is why promotions in the form of discounts, sales or coupons, have always been an important tool for businesses to target more customers. Promotions could be done with the motive of acquiring new clientele, or clear stocks, or introduce a new product in the market. With the advent of online shopping in India and with increasing number of players in this space vying for more customers, it is natural that the same tools of promotions are being employed to increase traffic on the ecommerce websites.
As a result, couponing as a phenomenon which was hardly heard of a few years back, has gained widespread popularity in tandem with the burgeoning ecommerce market in India.
Today every merchant, brand or seller is leveraging the power of couponing to garner more customers. If in the West, couponing started from offline retail chains and then moved to the online space, in India the reverse is happening. Online shopping introduced couponing as a normal practice in the lives of Indians, which earlier had only been gainfully used by Domino’s. Now, couponing is moving into the offline space as well with popular coupon aggregators moving in to tap the vast majority of transactions happening in the offline space. No wonder, coupon and deal aggregators are vying to gain a substantial slice of both the online and offline marketplaces.
Acquired by Times Internet last year, Mumbai based coupon aggregator, CouponDunia, is one such player which wants to be a one-stop destination to save money, be it in the online space or offline. That explains the many new initiatives being taken by it, ranging from launching newspaper coupons that can be redeemed for instant discounts on grocery, home care and personal care purchases at local supermarkets and venturing into the offline space in newer segments and in newer cities. Also it has introduced features such as Geo-Targeting feature in its app which informs the user about the offers available around them depending on their location.
The company founded by Sameer Parwani in 2010, it is now home for coupons from more than 2,000 online brands, 5,000 restaurants, and has around 7 Mn email subscribers.
In the last week of September, the couponing giant rolled out India’s first “Great Online Food Festival”, which offered food lovers exclusive discounts on popular online food delivery sites and restaurants like Faasos, Foodpanda, Swiggy, Box8 etc.