Capturing the trends of Indian consumers the Mumbai-based deals and coupon aggregator, Coupondunia, plans to offer offline deals in groceries and clothing retail.
Founded in 2010 by Sameer Parwani, CouponDunia was acquired by Times Internet last year. It presently has 6810182 subscribers mentioned on its site.
With the growth of ecommerce sector, the associated verticals are also seeing the burgeoning growth. For the past few weeks grocery and hyper local delivery businesses have made a great buzz. However, the associated online deals and coupon vertical has also gained momentum with players like Groupon, Mydala, Cashkaro, Coupondunia and others.
Reports state that couponing and deal-buying sites have seen a revenue rise of almost 500%, attributing to big ecommerce players like Amazon, Flipkart and Snapdeal. The coupon business contributes 13.5% to the ecommerce audience in India growing at the rate of 62.9% with 7.6 Mn unique users a month.
The deal industry has already established its foothold in the ecommerce and beauty and wellness sector by offering heavy discounts and cash backs. Now, with the outgrowth of grocery startups and advent of reputable companies entering the domain, coupon and deals see heavy demand coming from the sector. Besides, the demand and craze for offline clothing adds on to grab the best ROI for deals market. The deal players want to make the most out of these burgeoning sectors. As the reports state that apparels and accessories constitute 30% of the total etailing market in ecommerce zone, whereas, etailing itself accounts for 8.7% of organized retail and 0.3% of total retail sales. The coupon industry wants to bag the entire profit that can be made with these sectors.
Sameer Parwani,CEO and Founder, Coupondunia said, “Very soon we will add retail stores, and are also going to offer offline discount coupons in the FMCG (fast moving consumer goods segment) next month.” He added, “In the case of e-commerce and clothing retail stores the discounts are powered by retailers, whereas for FMCGs, the discounts will be powered by manufacturers.”