Mumbai-based coupon aggregator, CouponDunia has announced the launch of coupons for in-store shopping at local malls and high streets along with a corresponding total revamp of their website and app. Now users shopping in malls etc. will be able to locate coupons on Coupondunia for the nearby shops.
Founder & CEO CouponDunia, Sameer Parwani says, “We have realised that through online shopping, we are catering only to a small portion of our potential user base. 98% of the transactions still happen at offline stores and we hold a vision to provide easy deals at every store, our users walk through.”
Ensue the launch, users will get coupons for offline stores in categories like apparel, footwear, accessories, home decor, baby, electronics, jewelry, gaming, handbags. Company has partnered with over 200 brands including Shoppers Stop, Calvin Klein, Marks & Spencers, Skechers, and more.
Company has also revamped its website and application from scratch, to offer a very distinctive set of services:
- This new App/Website will auto-detect user’s nearby malls, stores and restaurants, which offer discounts for CouponDunia users.
- The whole interface has been made image intensive to provide a rich user experience.
- Currently, app will feature over 15,000 outlets.
CouponDunia was founded by Sameer Parwani in 2010. The company was acquired by Times Group for an undisclosed amount, in May 2014. Since then, CouponDunia has grown leap and bound in both numbers and men. Today, this 190 people strong team has ventured into various verticals and also plans to launch FMCG(Fast Moving Consumer Goods) couponing soon.