India’s Digital Entertainment Hype

India’s Digital Entertainment Hype

“With the rise of the internet, “attention” became the new currency! Covid19, however, has created a paradigm shift in the way we consume content and the way people socialize online. In this playbook, we delve into the new attention economy – new models, emerging players and trends in the world of social media, news apps, audio and video streaming, online games and more.”

India's Digital Media Juggernaut Gains Momentum With Subscriptions Boom
In-Depth

India’s Digital Media Juggernaut Gains Momentum With Subscriptions Boo...

In January 1780, James Augustus Hicky, an Irishman, became the publisher of the first-ever...
India's Animation & VFX Players Come To The Fore As Pandemic Rules Take Centre-Stage
India's Digital Entertainment Hype

India’s Animation & VFX Players Come To The Fore As Pandemic Rules Tak...

This week, Netflix paid for a new hoarding in LA — “You Will Work...
OTT’s Rising Tide Seeds The Second Wave For India’s Vernacular Internet
In-Depth

OTT’s Rising Tide Seeds The Second Wave For India’s Vernacular Interne...

Up until 2018, for 20-year-old Preeti Singh (name changed) from a small locality in...
Is India’s Esports Market Geared Up To Play In The Big Leagues?
In-Depth

Is India’s Esports Market Geared Up To Play In The Big Leagues?

With the cancellation of live sports across the globe, sports enthusiasts have been left...
India’s Video OTT Landscape For Kids: Who Will Take The Crown?
In-Depth

India’s Video OTT Landscape For Kids: Who Will Take The Crown?

Moms Over The Years: 1990s: You have been playing all day in the sun,...
The Great Lockdown Drives Digital Media Into A Golden Age
In-Depth

The Great Lockdown Drives Digital Media Into A Golden Age

Every calamity — minor or major — brings with it new opportunities along with...