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India’s Video OTT Landscape For Kids: Who Will Take The Crown?

India’s Video OTT Landscape For Kids: Who Will Take The Crown?

The rise of the attention economy presents great opportunities for digital media to engage with kids even after normalcy is restored

OTT platform ZEE5 Kids claimed 200% increase in viewership in the first 26 days of the lockdown while VOOT Kids saw 7X increase in traction

According to PwC Kids Digital Media Report 2019, one-third of internet users globally and over 40% of new users are children

Author

Shanthi S

Inc42 Staff
Journalist

Shanthi has 13 years of experience in journalism, both print and digital media. She specialises in writing long format feature stories. Trends, interviews and human-interest stories are her forte. You can write to her at [email protected]

https://inc42.com/features/cisco-launchpads-portfolio-startups-counter-the-covid-19-challenges/
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