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MoEngage Raises $30 Mn For Product Innovation, Growth Strategy

Bengaluru and San Francisco-based customer engagement startup MoEngage has raised $30 Mn…
Hyper-growth for SaaS brands – with the right MarTech

Hyper Growth For SaaS Brands With The Right MarTech

Over the last few years, MarTech, or marketing technology, has been dominating…
What Is Your Retention? For Startup Product Market Fit

What Is Your Retention? For Startup Product Market Fit

As a startup founder, you have created a fantastic product, have the…
Hands-on Strategy On Working With Bloggers And Influencers In 2021

Hands-on Strategy For Working With Bloggers And Influencers In 2021

With the Covid-19 pandemic changing the way brands advertise, and their budgets,…
How Businesses Can Achieve Greater Functionality With Spatial Software Applications

How Businesses Can Achieve Greater Functionality With Spatial Software...

There has been a growing realisation that by combining spatial software data…
In a B2C world, where more often than not the top of the funnel comprises anonymous website visitors and inactive app installs, it is challenging to devise a robust marketing strategy

How You Can Get Started With Machine Learning In Marketing

Every now and then we all hear how Machine Learning is going…
headfone series a funding round

Using Social Audio As A Branding Platform

Living in a lockdown for the second year running really makes you…
India’s Epharmacy Rules: Patna High Court Asks What's The Holdup

How Pharmaceutical Marketing Is Undergoing A Paradigm Shift

Pharmaceutical companies are right at the centre of everything that’s happening around…
Five Must-Try Software As A Service Growth Hacking Strategies

Five Must-Try Software As A Service Growth Hacking Strategies

Many businesses employ Software-as-a-Service (SaaS) for its flexibility and simplicity to fulfill…
Go Mute Or Go Moat: The OPT-MC Framework To Assess Your Moat

Go Mute Or Go Moat: The OPT-MC Framework To Assess Your Moat

Recently, the Hike Messenger backed by Airtel shut down, three-decade-old well-established brand…