The move will enable both firms to realise the synergies of online and offline marketing and provide an enhanced 360-degree marketing experience to their clients.
Dushyant Bhatia, co-founder and Director, Gozoop said, “We are excited about welcoming 56 Blue Lights into the fold. This move will allow us to enhance our acumen and expertise with stronger offline activations and events, so that we continue to provide our clients with the exceptional ideas and services that have become our hallmark.”
Mumbai-based Gozoop was founded in 2010. It is a digital services and products company of 150+ digital intrapreneurs serving over 80+ brands. Its clientele includes Mumbai Indians, Dell, Ferrari, Asian Paints, Discovery Channel, Mad Over Donuts, ITC, Myntra, Lipton Ice Tea, and Tim Horton’s among others across India, Dubai, Singapore & New York.
This move could mark Gozoop’s third acquisition since the company’s inception. Gozoop acquired Indian digital media firm Red Digital in 2013 and iThink Infotech, a technology agency, in 2014.
The potential acquisition will enable Gozoop to offer a more consolidated product portfolio – which will now include events, radio and television programming, and outdoor advertising.
Yamini Menon, founder and Director, 56 Blue Lights said: “Our primary focus will be on diversifying revenue streams for Gozoop. With complementing domains of expertise, 56 Blue Lights and Gozoop will together be able to leverage the potential of 360-degree marketing by coalescing online and offline marketing strategies.”
56 Blue Lights was founded by Yamini Menon in 2013 and has been the name behind memorable content in the UAE such as the Cricket and Beyond ft. Sachin Tendulkar and Wasim Akram, Carrom Premier League, Nityodita Festival of Fine Arts and Musicians United.
Earlier this year in April, Indus Net Technologies, a Kolkata-based internet consulting company, made a strategic investment to acquire a majority stake in TechShu after buying out the existing investors. Other startups in this segment include Yuvraj Singh-backed Yral, Digital Vidya, MintM, etc.