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GirnarSoft, which owns auto portals like CarDekho.com, Gaadi.com and Zigwheels.com, has made a strategic investment in car testing and benchmarking company Advanced Structures India (ASI).
This development will help Girnarsoft to leverage ASI’s expertise to significantly improve car search experience on its portfolio of auto sites that will objectively showcase metrics and scores.
Founded in 2014 by Vaibhav Kumar and Rahul Ramola, ASI is an automotive engineering, testing and R&D solutions firm. It conducts scientific tests on cars to remove the judgement and subjectivity associated with parameters such as fuel efficiency, noise, vibration, comfort, acceleration and braking.
ASI has worked with large OEMs to help them create lightweight yet durable and efficient structures, among other automotive products.
Vaibhav Kumar, co-founder of ASI, said, “ASI was established with an aim to provide unbiased and scientific testing of cars to provide the most accurate results. Joining GirnarSoft will allow us to integrate our existing technical framework into its robust technological infrastructure and develop a repository of credible reviews for users.”
Over the past few months, CarDekho.com has launched a slew of solutions to ease car search. A notable feature is Feel the Car, which gives all details that one needs about a vehicle. These include 3D visualizer of exterior and interior of a car, configurator for customisation of a car, and car comparisons. It also gives access to reviews, videos, news and articles.
ASI is GirnarSoft’s sixth deal in the last two years. Its earlier acquisitions include Help on Wheels, Drishya360, Zigwheels, Gaadi.com and BuyingIQ. The company has also incubated and invested in CollegeDekho.com.
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