Ambush Marketing has become the new trend of the startup town. Following the Snapdeal’s response to Flipkart’s #AchhaKiya campaign, Amazon jumped into the fight and took over the show.
The fight started with Flipkart launching #Achhakiya campaign, following which Snapdeal trolled it with the #Batadia campaign.
Well apart from these three biggies few other startups also tried their best to sip out of the existing momentum, IndianRoots’s ad read:
“Ladai Nahi. Shopping Karo. #DesignerKapdeLo.”