India’s Ecommerce giant Snapdeal have once again pulled off some witty ambush marketing against Flipkart’s new campaign – ‘Acha Kiya nahi Kharida’. Flipkart has recently been creating a lot of suspence with the #AchhaKiya hashtag, posters and themed TV ads.
Watched match in HD? Found the same TV? Wife also said yes? But shopping? Nahin Kiya… #AchhaKiya pic.twitter.com/49C9U7DDdz
— Flipkart (@Flipkart) June 18, 2015
While the nation was wondering what the campaign is all about, Snapdeal decided to fill in for our imagination with “Acha Kiya Bata Diya. #YahanSeKharido.”
Achha kiya bata diya! #YahanSeKharido pic.twitter.com/yfOKvEO38p — Snapdeal.com (@snapdeal) June 18, 2015
Snapdeal also strategically painted the hoardings to look like a follow-up to that of Flipkart.
Thank you @snapdeal No more confusion! #YahanSeKharido pic.twitter.com/4NnNs2KF89
— Varun Taneja (@varuntaneja09) June 18, 2015
Achha kiya bata diya #YahanSeKharido @Snapdeal par kyu ? pic.twitter.com/VMuVEQqigr
— pray-errr-naah (@miss_cherished) June 18, 2015
There are many more cases of ambush marketing in startup ecosystem. Latest being the Zostel and OYO Rooms, preceded by Commonfloor and Housing.
Also, Snapdeal has done a similar follow-up ad on the launch of Flipkart’s Big Billion Day.
